DENVER, Nov. 14, 2012 /PRNewswire/ -- ReadyTalk today announced the availability of the ReadyTalk for Marketo connector on the Marketo Launchpoint, a complete ecosystem of compelling solutions for marketers.
ReadyTalk for Marketo, which launched in early October, increases the accuracy of webinar-generated data and moves leads through the marketing and sales pipeline faster. The connector meets the needs of customers who use ReadyTalk's web and audio conferencing and webinar services as a key component in marketing campaigns and lead generation programs.
Customers will now be able to easily access the connector through the new Marketo Launchpoint.
"To realize the value of webinars, you need to score attendees and capture that within your core marketing operations to drive to more sales-ready leads faster. The availability of ReadyTalk for Marketo on Marketo Launchpoint enables marketers to easily implement this valuable integration to get richer insights into which are the right leads to deliver to sales," said Robin Bordoli, vice president of partner ecosystem at Marketo.
The connector was designed for ReadyTalk customers who want to leverage Marketo for webinar invitations, registration, confirmations, reminders, and timely follow-up while eliminating tedious manual processes. It allows marketers to:
- Use Marketo to promote and manage webinars so that when a prospect completes a registration form the data is automatically sent to ReadyTalk to register them for the event.
- Include a unique URL for each registrant to more accurately capture attendance status while preventing unwanted attendees from joining the event.
- Instantly record attendance status to avoid the time-consuming manual task of getting webinar data back into Marketo.
ReadyTalk for Marketo is free and available today in the Marketo Launchpoint. For additional information and a demo, visit: http://meet.readytalk.com/marketo.
Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars. ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You'll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit www.readytalk.com for more information.
About Marketo: Easy, Powerful, Complete.
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo's marketing automation and sales effectiveness software – including the world's first integrated solution for social marketing automation – streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, Marketo was recently named one of "America's Most Promising Companies" by Forbes, the #1 Marketing Software Vendor on the INC 500, and the #1 fastest-growing private company of 2011 by the Silicon Valley Business Journal. In both 2011 and 2012 the company received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with two AppExchange Best of '11 Awards, for Best Marketing Automation Solutionand Best Chatter Exchange.
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