ReadyTalk Integrates with Pardot to Improve Webinar Processes

Marketers can increase accuracy and move leads through the marketing funnel faster by integrating marketing automation and webinars

Nov 14, 2011, 12:30 ET from ReadyTalk

DENVER, Nov. 14, 2011 /PRNewswire/ -- ReadyTalk today announced the availability of the Pardot Connectors for ReadyTalk, which help customers who use webinars as a key component in marketing campaigns share webinar data more quickly and accurately between software platforms.

Adam Blitzer, COO at Pardot, worked closely with ReadyTalk to build the integration using the ReadyTalk API, which allows customers and third-party software vendors to integrate key business applications with ReadyTalk's audio and web conferencing and webinar services.

The Pardot Connectors for ReadyTalk improve the effectiveness of webinar programs by enabling marketers to:

  • Promote webinars with Pardot emails and registration pages
  • Increase the accuracy of webinar data
  • Seamlessly display and score webinar activity within Pardot
  • Run engaging live events for audiences of up to 3,000 people
  • Automatically capture attendance data to speed lead scoring and sales conversion

"The Pardot Connectors for ReadyTalk help companies get more from their webinars," said Anita Wehnert, director of product marketing at ReadyTalk. "While the integration saves time and streamlines processes, more importantly, it allows marketers to improve conversion rates and program ROI by getting accurate webinar data to sales faster."

The Pardot Connectors for ReadyTalk is free and available now. For additional information, there is an overview and a step-by-step guide on how the process works on the Pardot blog, ReadyTalk Connector Available.

Today through Wednesday, ReadyTalk will be at Elevate 2011, Pardot's annual user conference, which brings together users, partners and experts to share marketing and sales automation best practices. ReadyTalk's team will be on hand to provide a demo of the connectors as well as information on ReadyTalk's audio and web conferencing services.

For more information about ReadyTalk's audio and web conferencing offerings, including professional services and support for webinars , please visit, or on Twitter and Facebook.

About ReadyTalk
Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to successfully conduct audio and web conferences of all sizes – from ad hoc meetings to large webinars.  ReadyTalk combines ease of use with sophisticated marketing tools to increase audience engagement, event ROI and meeting productivity. Unlike other services, ReadyTalk gives customers a full suite of tools for training, collaboration, webinars and more. You'll always have access to the right features when you need them, no need to upgrade to another product. Please call toll free 800.843.9166 or visit for more information.

About Pardot
Pardot is a B2B cloud marketing automation software provider that increases revenue and maximizes efficiency for companies with multi-touch sales cycles. Pardot's platform features CRM integration, email marketing, lead nurturing, lead scoring and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. Pardot offers affordable pricing for the SMB market, and plans do not require contracts.

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SOURCE ReadyTalk