ReadyTalk Webinar Series Gives Non-Profits Practical Marketing Tips and Tools

Experts offer techniques for quantifying outreach and measuring ROI in first event

Jan 19, 2010, 13:02 ET from ReadyTalk

DENVER, Jan. 19 /PRNewswire/ -- ReadyTalk, a leader in integrated web and audio conferencing services, today announced a free four-part webinar series to help non-profits with improving SEO, accessing funding through Google Grants, utilizing Facebook and using other free resources and tools.

On January 20, the first webinar, Your non-profit marketing ROI: Are you measuring it properly?, kicks off with experts discussing simple techniques for quantifying SEO marketing efforts and measuring ROI. Participants will come away with an understanding of how to measure marketing channels, plus receive pre-made reports that can be customized as needed. The featured experts are:

  • Dennis Yu, CEO of, a 50 person agency specializing in lead generation via Facebook advertising, social media marketing, pay-per-click advertising and web analytics. Yu is a 14-year veteran of online marketing via Yahoo! and American Airlines. He and his teammates also provide pro bono Google AdWords management to select non-profits.
  • Gillian Muessig, president and co-founder of SEOmoz, a provider of search engine optimization tools, resources & community. Having helped to shepherd the company through its inception years, Muessig was the recipient of the 2009 World Brand Leadership Award. Known as SEOmom throughout the industry, Gillian travels the world evangelizing for both the company and the search marketing industry.

Your non-profit marketing ROI: Are you measuring it properly? is free and open to any non-profit or organization using social media platforms and interested in quantifying their marketing efforts. Advance registration is required at: Non-profits interested in the topic, but unable to join the session, are encouraged to register to receive a recording of the event.

In February, the second webinar in the series will feature experts on Google Grants, an in-kind donation program that awards free AdWords advertising to select (qualified) charitable organizations. March's webinar will focus on Facebook and how to utilize the social network to increase awareness and engagement on both a national and local level. Additional details for both events will be available on the ReadyTalk website.

Visit or follow us on Twitter, @RTWebSem, for more information or for a free trial of ReadyTalk's web conferencing services.

About ReadyTalk

Founded in 2000 and headquartered in Denver, Colo., ReadyTalk delivers audio and web conferencing services that empower customers to conduct webinars, hold training sessions, work remotely and grow their organizations through lead generation and efficient communication. Through technology and personal service, ReadyTalk guides its customers through the entire process of conducting large webinars and web events. ReadyTalk's mission is to create solutions that are simple and easy to use so that everyone can participate, regardless of computer savvy, work location or choice of platform. Please call toll free 800.843.9166 or visit for more information.

For more information:

Bo Bandy

Marketing Communications & PR Manager



Twitter: @bo_knows_

SOURCE ReadyTalk