Real Relief Launches Magic Towel™ on Global Handwashing Day

KOLDING, Denmark, Oct. 16, 2017 /PRNewswire/ -- Real Relief announced today the global launch of Magic Towel™, a unique and innovative product that has the potential to offer clean, safe and bacteria-free hands after handwashing.

Magic Towel™ is a reusable, washable hygiene towel designed with a permanently bonded antimicrobial technology that has the ability to kill fungi and bacteria from your hands.

Handwashing is one of the most important public health interventions in the world.

Every year, 1.8 million children do not live to celebrate their fifth birthday because of diarrheal diseases and pneumonia. Handwashing is among the most effective and inexpensive ways to prevent these diseases. This simple behavior can save lives, cutting diarrhea by almost one-half and acute respiratory infections by nearly one-quarter. Handwashing impacts not only health but also education, economics and equity.

Handwashing is an affordable, effective way to help achieving health, well-being, and productivity. It plays an important role in achieving the Sustainable Development Goals - contributing to improved sanitation, zero hunger, good health, quality education and equity. 

"Organisations responding to emergencies always aim to provide soap through Hygiene kit distribution and at washing facilities. Unfortunately, in most emergency situations, soap and water are in short supply due to environmental, logistical or financial constraints. We are cooperating with HIF (The Humanitarian Innovation Fund), LSHTM (London School of Hygiene and Tropical Medicine), Danish Refugee Concil and a number of other partners to test Magic Towel™ in controlled laboratory conditions as well as under extreme field conditions. Magic Towel™ has the potential to revolutionize the way people wash their hands and make it easier, cheaper and more flexible," said Torben Holm Larsen, Technical Director at Real Relief.

"Magic Towel™ is the latest example of our commitment to bring new innovative tools to the market, addressing some of the world's most serious problems. We are happy and proud to introduce Magic Towel™ to the world on this very important day. Handwashing is a critical habit for good health, but the benefits of handwashing go far beyond disease prevention. Handwashing helps us build healthy, productive futures," said Trine Angeline Sig, CEO at Real Relief.

About Global Handwashing Day

Global Handwashing Day is an annual global advocacy day dedicated to increasing awareness and understanding about the importance of handwashing with soap as an easy, effective, and affordable way to prevent diseases and save lives. Global Handwashing Day is an opportunity to design, test, and replicate creative ways to encourage people to wash their hands at critical times. For more information visit https://globalhandwashing.org/global-handwashing-day

About Real Relief
At Real Relief we CHALLENGE – INNOVATE – APPLY. By making innovative and affordable life improving products and services available to governments, relief agencies, NGO's, faith-based organizations and private sector donors we are determined to making a real difference for people in real need.

At Real Relief we offer exactly what we promise. Real relief!
We promise governments, relief agencies, NGO's, faith-based organizations and private sector donors that we will continue to challenge existing value chains, to provide more relief to more people. We will innovate technologies and rethink distribution methods and efficiently apply these new competences to building sustainable relief market capabilities. But even more important we promise to the world, that we will be relentless in our pursuit for excellence and passionately work for honest people with good intentions, bringing real relief to those who need it the most.
Real Relief. Making a real promise.

More information about Real Relief and Magic Towel™ is available at: www.realreliefway.com or by contacting:
Real Relief Technical Director, Torben Holm Larsen at [email protected] or mob + 45 2825 2500
Real Relief Managing Director, Trine Angeline Sig at [email protected] or mob.: +45 2826 2600

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SOURCE Real Relief

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