SALT LAKE CITY, Oct. 4, 2017 /PRNewswire/ -- AXS, a leading ticketing and digital media platform, and Major League Soccer team Real Salt Lake have extended their partnership, as part of a multi-year agreement. The deal, which includes Rio Tinto Stadium and the new practice facility – Zions Bank Stadium— home of the Real Monarchs, will provide AXS with exclusive ticketing rights through the next half of the decade.
"Real Salt Lake has been a fantastic partner and we are thrilled to continue our partnership," said Guy Villa, SVP of Sales for AXS. "We are excited to deploy our new data and purchase innovations, such as AXS Anywhere, to continue to enhance the event experience at Rio Tinto Stadium, and help the team better understand and communicate with their fans."
Rio Tinto seats 20,138 for MLS games, has hosted the 2009 MLS All-Star Game, the second leg of the 2011 CONCACAF Champions League Finals, and the final of the 2013 Lamar Hunt US Open Cup. Both the stadium and the soccer club have been affiliated with AXS since Rio Tinto's opening in 2008.
"Our number one priority - always - is serving our fans, and the AXS ticketing platform and its emerging innovative technology will give our fans a seamless and enjoyable experience at Rio Tinto Stadium, as well as at the Zions Bank Real Academy Stadium," said Andy Carroll, Chief Business Officer of Real Salt Lake. "Importantly, the new AXS technology will also provide us with excellent ticketing analytics which will allow RSL and the Real Monarchs to optimize our pricing and ticket revenue. After an extensive and comprehensive evaluation of other ticketing platform options, we universally determined that our AXS partnership provides the organization and our fans with the best ticketing solution."
The announcement solidifies the depth of the AXS roster of MLS teams, which include: Houston Dynamo, Colorado Rapids, LA Galaxy and FC Dallas.
About AXS (Note: pronounced "Access")
AXS is a leading ticketing, data, and marketing solutions provider in the US, UK and Europe. The company and its solutions empower more than 200 clients -- teams, arenas, theaters, clubs and colleges-- to turn data into action, maximize the value of all their events and create joy for fans. It is an enterprise event technology platform that services venues, promoters and sports teams; providing fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface. AXS serves all phases of the event life-cycle beyond just ticketing, through its consumer facing website, AXS.com and the AXS App. Headquartered in Los Angeles, California, AXS employs more than 500 professionals in multiple locations worldwide: Cleveland, Charlotte, Dallas, Denver, London and Stockholm.
About Real Salt Lake/Real Monarchs
Real Salt Lake currently competes in its 13th Major League Soccer season in 2017, the Utah side seeking a return to the postseason for the ninth time in the last 10 years. The club's MLS Cup 2009 victory marked the state of Utah's only major professional championship in nearly 40 years, the title preceding an historic run to the 2010/11 CONCACAF Champions League Final. Buoyed by a passionate base now approaching 14,000+ season ticket holders, RSL has enjoyed a prominent home-field advantage since building its permanent Rio Tinto Stadium home in Sandy, boasting a 107-26-49 mark in the building since its opening in October, 2008.
In 2015, the club expanded its development pyramid with the addition of Real Monarchs, one of several MLS-operated clubs playing in the USL, the United States' Division II setup.
Opening in August, 2017, the Zions Bank Real Academy training campus arrives in Herriman, Utah, approximately 20 minutes southwest of Rio Tinto Stadium. The $73 million facility also includes the 5,000 seat Zions Bank Stadium, which will be home to the Real Monarchs. The world-class facility also features five grass "TORO Fields" – which will soon serve as the daily training home beginning in 2018 for both of the club's professional teams – RSL (MLS) and Real Monarchs (USL) – while centralizing the club's U-19, U-17 and future U-15 development academy youth selections. Furthermore, Zions Bank Real Academy the campus will provide adjacencies for an on-site charter school, in conjunction with the local Jordan School District, with STEM disciplines (Science/Technology/Engineering/Math) for nearly 200 boys and girls.