Two reality TV stars, a life-changing sandwich and one shocked mayo hater turn TV drama into a flavor-fueled redemption arc
HOBOKEN, N.J., June 24, 2025 /PRNewswire/ -- From lunch tables to comment sections, Hellmann's Mayonnaise is diving headfirst into the great mayo debate, condiments a-blazing, and it's messier than your favorite reality show.
Adding heat to this debate, Hellmann's partnered with iconic reality TV duo Lindsay Hubbard and West Wilson, bringing them together for a showdown that sets out to prove that even the most passionate mayo haters can't resist the bold flavor of Hellmann's flavored mayonnaise.
Hellmann’s Flavored Mayonnaise portfolio includes Spicy Mayo, Garlic Aioli, Italian Herb and Garlic Mayo and Chipotle Mayo.
Lindsay Hubbard gets activated by mayo, and West Wilson challenges her to Eat Her Words and give Hellmann’s Spicy Mayo a try.
Lindsay Hubbard and West Wilson teamed up with Hellmann’s to settle their own mayo debate putting a rift in their friendship.
The rumors are true – Lindsay was willing to Eat Her Words, and she’s Team Mayo now.
Lindsay, known for her bold opinion on sandwiches, gets activated at the idea of eating mayo, calling it "such trash" in a recent social media rant. So, West, co-star and mayo evangelist, challenged Lindsay to Eat Her Words – literally.
"She trashed mayo and I knew I had one shot to change her mind," said West Wilson. "Now she'll never have a sandwich made without flavored mayo again. You're welcome, Lindsay."
With a little help from Hellmann's, West sets out to have Lindsay eat her words by bringing to life Lindsay's dream of having a sandwich made for her with one special ingredient: Hellmann's Spicy Mayo. Yes, really, with help from Hellmann's, he put her actual words on a sandwich. One bite of that delicious Hellmann's Spicy Mayo and Lindsay was transformed into a mayo lover.
"I finally have a sandwich made for me and it's with mayo?" said Lindsay Hubbard. "As much as I wanted to hate it, Hellmann's Spicy Mayo delivered. I'm officially team mayo now."
Hellmann's flavored mayo lineup is so good, it can turn any mayo hater into a mayo lover, just like Lindsay. From Spicy Mayo, Garlic Aioli, Italian Herb and Garlic or Chipotle Mayo, the flavored lineup from the #1 mayonnaise brand is the flavor bomb that might just unite the internet and elevate every sandwich.
"Mayo shouldn't be polarizing – it should just be 'really good', to borrow Lindsay's words," says Jessica Grigoriou, SVP of Marketing, Condiments at Unilever North America. "Whether you're a mayo lover, a hater or mayo curious, we're confident that Hellmann's flavored mayonnaise can be the tie breaker that surprises everyone with their craveable taste. This campaign is a challenge to every mayo hater out there: take one bite, eat your words, and discover the flavor you never saw coming."
Hellmann's is calling on mayo lovers to challenge a hater in their life to Eat Their Words and give Hellmann's flavored mayonnaise a try. Visit hellmanns.com/eatyourwords for shareable social templates to challenge your mayo-hating friends to #EatYourWords and turn them into mayo lovers.
Spicy Mayo – deliciously spicy and 100% Hellmann's flavor made with real chili peppers.
Garlic Aioli – adds a burst of garlic flavor to sandwiches, burgers and spreads.
Italian Herb and Garlic Mayo– adds vibrant and fresh flavors to dishes with real oregano, basil, and garlic flavors.
Chipotle Mayo – smoky, spicy flavors made with real chipotle peppers to add a mild heat to any meal.
About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.
Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica.
For more information on Unilever U.S. and its brands visit: www.unileverusa.com
For more information on Unilever Canada and its brands visit: www.unilever.ca
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