SEATTLE, Dec. 17, 2018 /PRNewswire/ -- RealSelf, Inc. the leading online marketplace to learn about cosmetic treatments and connect with doctors and other clinicians, today announced it has formed a Strategic Medical Advisory Council with three operating boards that will infuse medical expertise and feedback into its operations to strengthen the value of RealSelf products, services and content and further support its mission to help consumers make smart, confident decisions.
The RealSelf Strategic Advisory Council is made up of the Business Advisory Board, the Medical Review Advisory Board and the Industry Advisory Board, all of which are comprised of board-certified doctors and surgeons who are leaders in their fields and active proponents of transparency and the evolution of aesthetics. The formation of the council follows the appointment of the first RealSelf Chief Medical Officer last summer.
"As a fast-moving technology company in the rapidly-changing aesthetics industry, it is imperative we keep our ear to the ground to stay ahead of trends to best serve the needs of consumers and doctors. Doctor feedback has always been a valuable part of our evolution and I am incredibly excited to formalize the Council as part of our operations to ensure we are best serving the needs of our consumers and medical practitioners for decades to come," said Tom Seery, co-founder and CEO of RealSelf. "These doctors are forward-looking leaders in their fields and will help RealSelf better understand historical industry challenges, evaluate what we plan to bring to market, and envision the aesthetics landscape of the future. We're honored to welcome them to the RealSelf team."
The Business Advisory Board charter is to work alongside RealSelf senior leadership, influencing product and business decisions that affect the RealSelf community, which includes consumers interested in cosmetic procedures and doctors and other medical professionals.
Inaugural members of the RealSelf Business Advisory Board are:
- Dr. Bradley Bengtson, Grand Rapids Plastic Surgeon
- Dr. Gregory A. Buford, Denver Plastic Surgeon
- Dr. Andrew Campbell, Milwaukee Facial Plastic Surgeon
- Dr. Cameron Chesnut, Spokane Dermatological Surgeon
- Dr. Lara Devgan, New York Plastic Surgeon
- Dr. Johnny Franco, Austin Plastic Surgeon
- Dr. Dana Goldberg, Jupiter Plastic Surgeon
- Dr. Melinda Haws, Nashville Plastic Surgeon
- Dr. Lorrie Klein, Laguna Niguel Dermatological Surgeon
- Dr. Jason Pozner, Boca Raton Plastic Surgeon
- Dr. Richard G. Reish, New York Plastic Surgeon
- Dr. Steven H. Williams, San Francisco Plastic Surgeon
- Dr. Kamakshi Zeidler, Bay Area Plastic Surgeon
"As RealSelf Chief Medical Officer for the past six months, I've been collecting feedback and insights from doctors and surgeons from around the world on how we can make RealSelf more useful for medical professionals and consumers, and we're already implementing ideas and changes as a result of this valuable input," said Dr. Lara Devgan, RealSelf Chief Medical Officer and New York City-based plastic surgeon, who is also an inaugural member of the Advisory Council. "RealSelf has created a valuable platform for transparency that's helping tens of millions of consumers every year research aesthetic treatment options, get answers to their questions and connect to trusted providers. Formalizing this Advisory Council with such an esteemed group of medical experts is an important next step to further increase transparency and demystify the category, and ensure RealSelf is at the forefront of the innovation happening in this industry."
Inaugural members were selected to represent diversity of medical practice specialties and geography as well as their personal commitment to transparency in aesthetics and their engagement in digital and social platforms. Inaugural members of the Medical Review Advisory Board and Industry Advisory Board will be announced in the coming months.
Advisory council terms range from 6 to 12 months and new members will be invited periodically. For more information on the RealSelf Strategic Advisory Council and its boards, please visit https://atwork.realself.com/strategic-advisory-council.
RealSelf is the leading online marketplace for people to learn and share experiences about cosmetic procedures and connect with trusted medical providers. Millions of people from around the world visit RealSelf each month to browse patient reviews, before and after photos, and medical expert answers to discover which treatments and providers live up to their promise of being "Worth It." From simple skincare to emerging nonsurgical technologies to highly considered cosmetic surgeries, RealSelf makes it easy to get the insights needed to make smart, confident decisions and find the right doctor. For more information, visit The Treatment blog or follow RealSelf on Instagram, Facebook and Twitter.