RECOVER 180™ Kicks Off Summer With Jason Aldean Partnership Ahead of His Full Throttle Tour

LOS ANGELES, May 13, 2025 /PRNewswire/ -- RECOVER 180™, the organic sports drink from beverage visionary Lance Collins, is proud to announce a high-powered partnership with country music icon Jason Aldean—launching just in time for the kickoff of his electrifying Full Throttle Tour.

As Aldean hits the stage this summer, hydration becomes mission-critical. Being a rockstar isn't just about lights and lyrics—it's physically demanding and requires serious recovery. That's where RECOVER 180 steps in. With its organic blend of electrolytes, vitamins, and antioxidants, RECOVER 180 delivers the balanced hydration Aldean needs to perform at his best night after night.

"This summer is all about going full throttle—on stage and off," said Lance Collins, CEO and Founder of RECOVER 180. "Touring demands real endurance, and Jason Aldean is the definition of a pro. We're honored to fuel his recovery with clean, effective hydration from city to city."

"I first heard of Recover 180 on the golf course and loved it before they even approached me about partnering up. It tastes great, and I like that it's a low-calorie way to replenish what you lose while out on the road performing. It's a staple now on my tour bus and works just as well on the golf course and for a day on the lake. It's great to partner with something I can use every day," said Jason Aldean.

Aldean joins the RECOVER 180 roster alongside elite athletes across the NBA, NFL, MLB, and PGA—cementing the brand's growing cultural presence beyond sports. As part of the partnership, Aldean will be featured in a national retail promotion giving fans a chance to Enter to Win a Flyaway to Nashville for an exclusive event with Jason Aldean and Luke Bryan—a once-in-a-lifetime experience brought to you by RECOVER 180™.

To learn more about RECOVER 180, visit www.drinkrecover.com and follow  @drinkrecover on Instagram and TikTok. Interested retailers, please contact  [email protected]. For marketing partnerships, sponsorships, or branding  opportunities, please contact [email protected].

About RECOVER 180
Founded by serial beverage entrepreneur Lance Collins and real estate mogul and entrepreneur Mike Meldman, RECOVER 180 is the only organic sports drink formulated for balanced hydration. Its inception came from what Collins saw as a whitespace in the category, which at the time, offered no organic, better-for-you hydration options, inspiring him to launch RECOVER 180 which has been coined the "evolution of the bevolution." With no added sugar, chemicals, preservatives, or artificial colors, RECOVER 180's organic ingredients introduce a better way to hydrate, featuring organic coconut water combined with a balanced blend of electrolytes and vitamins to provide the hydration you need to RECOVER STRONG.

Since its launch, RECOVER 180 has steadily expanded its retail and distribution presence with national launches at Discovery Land properties, as well as Whole Foods Market, QuikTrip, and coast-to-coast availability at numerous retail chains. The company's partnerships also extend to premier independent distributors nationwide and can also be found online at Amazon and www.drinkrecover.com.  

www.drinkrecover.com | Instagram and Tik Tok: @drinkrecover

Media Contact:
Whitney Spielfogel
[email protected]
516-316-4201

SOURCE RECOVER 180™