RECOVERY CENTERS OF AMERICA AND PHILADELPHIA EAGLES LAUNCH LIFE-SAVING ADDICTION TREATMENT INITIATIVE

Leading addiction treatment provider teams up with hometown Eagles to promote mental health awareness and substance use disorder treatment

KING OF PRUSSIA, Pa., March 17, 2025 /PRNewswire/ -- Recovery Centers of America (RCA), a leader in evidence-based substance use disorder and mental health treatment, today announced a multi-year partnership with the Philadelphia Eagles, establishing RCA as a proud partner of the team. This strategic alliance unites two influential organizations committed to making a positive impact that will extend from Philadelphia to communities across the nation.

As part of the collaboration, Recovery Centers of America will implement an outreach campaign at Lincoln Financial Field, including an innovative program designed to educate the community about addiction recovery resources and eliminate barriers to treatment. This stadium-based initiative will showcase RCA's evidence-based approach to recovery while creating opportunities for meaningful conversations about mental health. Additionally, RCA and the Eagles will team up on community events that bring together stakeholders to foster fellowship and connection.

"This partnership represents a pivotal moment in breaking down the stigma surrounding addiction in America," said Brett Cohen, CEO of Recovery Centers of America. "By aligning with the Philadelphia Eagles, we're not just reaching fans – we're creating a national platform that normalizes conversations about recovery. When a major NFL franchise stands with us in this fight, it sends a powerful message that addiction treatment is not something to hide from, but something to proudly seek out when needed. Together, we will transform how Americans view and address addiction."

This collaboration demonstrates a mutual dedication to community well-being, with both organizations leveraging their platforms to benefit fans, patients, supporters, and residents nationwide. The agreement includes prominent RCA branding throughout Lincoln Financial Field, strategic placement in game day radio broadcasts, and integration across the Eagles' digital, print, and social media channels.

"Recovery Centers of America's expertise in delivering individualized treatment, exceptional patient experiences, and ongoing support represents the type of community-focused partner we're proud to align with," said Brian Napoli, Senior Vice President, Corporate Partnerships, Philadelphia Eagles. "We welcome RCA as a Proud Partner and look forward to working together to make a positive difference in the lives of our fans and community members."

This collaboration extends RCA's mission to help one million patients achieve lifelong recovery through evidence-based treatment programs available in neighborhoods throughout the region. RCA currently operates 12 local, evidence-based treatment centers across seven states.

About Recovery Centers of America

Recovery Centers of America (RCA) is on a mission to help 1 million patients achieve lifelong recovery through evidence-based treatment for substance use disorder and co-occurring mental health conditions -- one neighborhood at a time. The RCA Care Model features a clinically proven, full continuum of inpatient and outpatient services at world-class facilities in the Northeast, Mid-Atlantic, Midwest and Southeast regions. RCA admits patients 24/7, accepts most major insurances, and provides transportation, intervention and family support services when needed. RCA is proud to have many of its facilities recognized in Newsweek's America's Best Addiction Centers rankings for excellence. For inquiries or admissions, call 1-844-5-RCA-NOW (844-572-2669). recoverycentersofamerica.com

About the Philadelphia Eagles

The Philadelphia Eagles are a professional American football team based in Philadelphia, Pennsylvania. The Eagles compete in the National Football League (NFL) as a member club of the league's National Football Conference (NFC) East division. The team plays its home games at Lincoln Financial Field in South Philadelphia and has a long-standing commitment to community engagement and social responsibility initiatives throughout the Greater Philadelphia region. philadelphiaeagles.com

SOURCE Recovery Centers of America