LUBBOCK, Texas, April 6, 2016 /PRNewswire/ -- In a historic cross-licensing agreement, Texas Tech University logos have been approved to rest beside Texas Ranger and Houston Astros trademarks.
Long-time sports brand Champion Apparel will exclusively manufacture apparel items, which will unite state pride for Red Raider fans who choose to show support for both Texas Tech and their favorite Lone Star State Major League Baseball (MLB) team.
"We're extremely honored to launch the program for Champion, Texas Tech, and Major League Baseball. We have be an advocate for cross-licensing brands in the collegiate licensing business for many years," said Stephen Spiegelberg, managing director of Red Raider Outfitter. "To see this program finally come together and provide a unique outlet for fans to support their two favorite teams is tremendous. We are glad to not only support the initiative but also to help campaign for the process to take place. John Steinmetz, CEO of Vista Bank, is well-connected in the financial sports arena, and his support and relationships allowed us to explore the opportunity of Texas Tech partnering with Major League Baseball."
Spiegelberg added that he and Steinmetz were able champion the initiative on behalf of Texas Tech Red Raider fans who also love their Texas Rangers and Houston Astros.
"Working with a progressive (Texas Tech) athletic director like Kirby Hocutt made it very simple. His licensing department saw the value in the opportunity to partner with MLB and quickly issued approval for university's marks to be co-branded," he said. "Mr. Hocutt is extremely versed in all aspects of managing a successful sports brand at the highest level."
"Red Raider Outfitter is proud to continuing placing Texas Tech's name out front in positive and unique spotlights. It was a home run partnership all the way around."
Red Raider Outfitter is located in Lubbock, Texas. The store is an officially-licensed retail store of Texas Tech. Stephen Spiegelberg has guided the collegiate retail store for the past 20 years. Listed by the Collegiate Licensing Company as one of the Top Three Independent Collegiate Retailers in the United States, Red Raider Outfitter is synonymous with forging new paths in the collegiate licensing realm. The iconic store is widely known by their tagline; "Fan's Favorite Since 1975".
For more information, visit www.RedRaiderOutfitter.com
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SOURCE Red Raider Outfitter