Red Roof RediClean™ Gives Travelers Confidence with Enhanced Cleaning Protocols as America Begins to Road Trip Again

COLUMBUS, Ohio, May 6, 2020 /PRNewswire/ -- As the country gradually re-opens for travel as restrictions ease, Red Roof®, the leader in upscale economy lodging, has launched Red Roof RediClean™, as it welcomes guests back. Red Roof RediClean includes rigorous enhanced cleaning protocols that address the new normal and give consumers the confidence they need to hit the road again. Red Roof RediClean is taking cleanliness and hygiene to a whole new level.

"Red Roof is ready to welcome guests back, who have been sheltering in place," says Andrew Alexander, President, Red Roof. "The Red Roof RediClean program is our commitment to enhanced cleaning, providing guests with the confidence they deserve as they once again begin to road trip throughout the country."

Red Roof is following all government guidelines and best practice policies to protect guests and employees, in alignment with American Hotel Lodging Association's (AHLA) Safe Stay initiative, an industry-wide enhanced standard of health and safety protocols.

"While hotels have always employed demanding cleaning standards, this new initiative will ensure greater transparency and confidence throughout the entire hotel experience. The industry's enhanced hotel cleaning practices, social interactions, and workplace protocols will continue to evolve to meet the new health and safety challenges and expectations presented by COVID-19," said Chip Rogers, President and CEO of AHLA.

As travelers acclimate to the new normal and are ready to road trip, Red Roof properties and their staff are armed with the cleaning protocols to keep themselves and their guests safe. Red Roof has a long-standing reputation for high standards for hotel cleanliness. Red Roof has recommended that all of its properties adopt the following enhanced cleaning protocols:

Enhanced Cleaning Protocols

Common Areas
Red Roof has recommended aggressive sanitation and cleaning steps system-wide, using EPA approved products that kill COVID-19. Enhanced protocols include additional sanitation of those vital, high-touch points in common areas that impact guests and employees. Up to four times per day, housekeepers are sanitizing exterior and corridor touchpoints as well as common areas including elevators, laundry rooms, front desks, maintenance rooms, storage door handles, stairwell handrails, emergency exit doors, pool gates (if applicable), dumpster gate handles and trash receptacles and trash carts, and public restrooms. Red Roof is also encouraging continued social distancing in all public areas of its properties.

In-room
The cleaning and sanitization of all guest rooms is also a priority. We are asking hotel staff to be extra diligent in sanitizing guest rooms including TVs, remote controls, tables, doorknobs, light switches, desks, phones, keyboards, toilets, faucets and sinks. The frequency of room cleaning during a guest's stay may be altered based on guest requirements.

We recommend that linens, towels and laundry are washed in accordance with the Centers for Disease Control (CDC) guidelines. Dirty linen should be bagged in the guest room to eliminate excess contact while being transported to the laundry facility.

Face coverings
Red Roof has created lobby signs instructing guests to wear a face covering in public spaces following government requirements. In cities and towns where it is mandated by local or state rules, guests are now required to wear cloth or other appropriate face coverings while in common areas where social distancing cannot effectively be accomplished (i.e., lobby, indoor corridors, vending rooms, laundry rooms, etc.). In states where guests are not mandated to wear face coverings, Red Roof has lobby signs strongly recommending them to do so.

Employee Protocols

Face coverings and gloves
Following the CDC guidelines, Red Roof is highly encouraging at all of its properties that housekeeping staff wear gloves when cleaning / repairing / inspecting rooms and wear face coverings to be in compliance with state mandates.

CDC Protective Measures
All employees should follow CDC Protective Measures. They include:
Cleaning hands often with soap and water for at least 20 seconds
Avoiding close contact by putting distance between each other
Cleaning and disinfecting by continually practicing good hygiene and using hand sanitizer (provided at all properties) that contains at least 60% alcohol
They are asked to stay home if demonstrating symptoms of illness
Well-being checks of all employees, including physical temperature checks, should be carried out when required by law

Industry Partnerships
Red Roof is working alongside the Asian American Hotel Owner Association (AAHOA) as active members of AHLA Safe Stay Advisory Council.

Red Roof RediClean means we're ready for travel when our guests are ready to road trip.

Visit redroof.com, or call 800.RED.ROOF for more information.

About Red Roof®
Red Roof is an award-winning leader in the lodging industry with franchises, corporate managed and corporate owned properties, recognized for creating the innovative Upscale Economy® segment serving millions of guests each year. Known for obsessively listening to consumers, Red Roof offers travelers a consistently high-quality experience at an affordable price. With coast-to-coast locations, Red Roof has over 650 properties in the U.S. and has expanded internationally to Brazil, Canada and Japan. Whether business or leisure, short trips or extended stays, in the hearts of cities or on the road, Red Roof has a property for every traveler, delivering an enhanced experience at a value price. Red Roof is pet-friendly, as one well-behaved pet is welcome per room, nationwide, at no additional cost*. Ranging from economy to upper midscale, Red Roof's portfolio of brands includes: Red Roof Inn® and Red Roof PLUS+®, allowing guests to Sleep Easy. Spend Less®. with enhanced amenities at a value price; The Red Collection®, a hyper-local soft brand in the Hearts of Cities You Love™; and Home Towne Studios by Red Roof®, offering guests A Brand New Way to Extended Stay™. Red Roof offers franchisees Genuine Relationships. Real Results. ® - a unique owner-operator experience establishing common ground with franchisees. To join Red Roof's industry-leading loyalty program, RediRewards™, or for reservations, visit redroof.com or call 800.RED.ROOF.

*Pet accommodations policy may vary at some Home Towne Studios by Red Roof locations.

SOURCE Red Roof