Red Roof Helps One Lucky Guest and Friends Find Their Route to a VIP Experience at Talladega Superspeedway

COLUMBUS, Ohio, Sept. 8, 2026 /PRNewswire/ -- Red Roof®, an award-winning leader in the lodging industry, is celebrating surpassing 6 million RediRewards® loyalty members by launching a sweepstakes to award one lucky guest, and up to three friends, a VIP YellaWood 500 weekend experience at Talladega Superspeedway from Oct. 23-25, 2026.

As part of its 'Finding Your Routes' summer promotion, all 6 million RediRewards members are automatically entered and travelers who complete an eligible Red Roof stay this September will receive an additional entry to win a $10,000 VIP Talladega race weekend experience, including:

• 4 Talladega VIP passes (including four garage passes, four pace car rides and one parking pass)
• Complimentary stay at Red Roof Inn & Suites Oxford (deluxe two full beds that accommodate up to four guests)
• $4,500 gift card to cover travel expenses

"Racing has been part of Red Roof's heritage from the beginning, starting with our founder Jim Trueman, who, in addition to being an entrepreneur, was also an accomplished race car driver, team owner and motorsports promoter," said Julie Sukosd, senior director of marketing at Red Roof. "We're finding our routes in celebration of reaching 6 million RediRewards members by sending one lucky member and three guests on the ultimate route to Talladega."

Six million members. Millions of journeys. One unforgettable finish line.

There is no purchase required to participate in the sweepstakes. Members of the Red Roof RediRewards loyalty program will qualify, and signing up for RediRewards is quick, easy, and free to do on the Red Roof website.  In addition, guests receive an entry into the sweepstakes if they complete an eligible stay at a participating Red Roof Inn®, Red Roof PLUS+® or The Red Collection® property during September 2026. Sweepstakes begins Sept. 8, 2026, at midnight ET and ends Sept. 30, 2026, at 11:59 p.m. ET. The winner is expected to be announced on Oct. 2, following eligibility verification and prize acceptance.*

"We are excited to partner with Red Roof for this sweepstakes as we look forward to an action-packed weekend of racing and festivities during the YellaWood 500 race weekend at Talladega Superspeedway," said Josh Harris, Region President, Talladega Superspeedway and Darlington Raceway. "This exclusive giveaway allows us a chance to show how special it is to experience the biggest and baddest track in NASCAR as part of The Chase."

About Red Roof

Red Roof is an award-winning leader in the lodging industry, recognized for creating the innovative Upscale Economy® segment, serving millions of guests each year. Red Roof's portfolio of brands includes Red Roof Inn® and Red Roof PLUS+®, HomeTowne Studios by Red Roof®, The Red Collection®, and Red Roof's dual-branded properties. Red Roof has over 60,000 rooms in more than 715 properties in the U.S. and internationally in Canada and Japan. For more information, visit redroof.com or download Red Roof's free app for iOS and Android devices. To learn about franchising opportunities, visit redrooffranchising.com.

Red Roof's Vision: To provide the best experience and value in the lodging industry for our guests, owners, team members, partners, and communities.

About Talladega Superspeedway
Talladega Superspeedway is the most competitive racetrack on the NASCAR schedule (record 88 lead changes in 188 laps), the highest-banked (33 degrees) and the longest (2.66 miles), as well as the most fun and fan-friendly. Three-and four-wide racing at 200 mph are a norm at Talladega Superspeedway, along with nail-biting, photo finishes. For information, visit www.talladegasuperspeedway.com or call 1-877-Go2-DEGA.

*Please see sweepstakes landing page for official rules, terms and conditions.

SOURCE Red Roof