Red Rover, Red Rover, Send GoGo squeeZ Over!

NEW YORK, June 6, 2011 /PRNewswire/ -- Summer has finally arrived, and outdoor playtime will become even more exciting thanks to a new partnership between GoGo squeeZ, the first squeezable, re-sealable, 100 percent fruit applesauce snack in the U.S., and RedRover, a mobile app aimed at connecting smart-phone-toting moms with one another in fun, kid-friendly places. Beginning June 7th, GoGo squeeZ and RedRover will host pop-up playdates every Tuesday afternoon, allowing kids and parents to get their daily GoGo Time – simply good, active fun – by participating in classic summer games like hopscotch, frisbee and, of course, red rover, while enjoying a family-friendly snack that's both yummy and energizing. Information on the "secret" location of each playdate, which will be announced one week prior, will be made available only through the RedRover app.

"We're on a mission to help kids get a bit of GoGo Time each and every day, and our partnership with RedRover allows us to do just that," said Meena Mansharamani, managing director for Materne North America. "Our pop-up playdates offer a great place for kids to get active, for moms to connect with one another, and for everyone to enjoy the 100 percent fruit goodness of GoGo squeeZ in a family-friendly environment."

"The RedRover app connects like-minded parents with one another, and we are so excited to have GoGo squeeZ as our first partner in creating pop-up playdates for our users," said Kathryn Tucker, creator of RedRover. "Information on these GoGo Time get-togethers will only be available via the RedRover app, so we encourage parents to sign up and keep an eye out for news of our pop-up playdates!" Unlike other location-based apps, RedRover allows users to create a secure social network comprised of one's closest friends, so that they may check into places without notifying their larger, more public online networks—a feature important to parents. The RedRover app is free to iPod, iPad, iPhone and internet users, and will be available to Android users in the coming weeks.

In any location, GoGo squeeZ is a playful snack option for GoGo Time, one that pleases active kids and parents alike.  Each pouch of GoGo squeeZ provides three-fourths serving of fruit, and is gluten-free, dairy-free, and made with no refined sugar, artificial flavors or preservatives. Available in five flavors, AppleApple, AppleBanana, ApplePeach, AppleStrawberry and AppleCinnamon, GoGo squeeZ is available at major retailers nationwide for a suggested retail price of $2.99 per four-pack. For more information, visit www.materne.us, or visit the GoGo squeeZ Facebook page.

About Materne

Materne North America is a fast-growing company committed to improving the lives of kids and families by offering healthy, natural fruit snacks in convenient pouches.

Materne GoGo squeeZ was launched in the US in June 2008 to offer American families the opportunity to enjoy our no spoon, no mess, all natural squeezable applesauce when on the go! Each pouch provides 3/4 serving of fruit and supports our mission to American consumers: Helping parents feed their kids better foods when they are on-the-go!

GoGo squeeZ is sold at Whole Foods, Costco, Walmart, Publix, Target and a growing list of other major retailers, and was recently featured on "Good Morning America," CHOW.com, and Parents magazine as a top healthy snack for children.

Outside of the U.S. and especially in France, GoGo squeeZ is sold as Pom'Potes. Since the brand's inception in 1998, Pom'Potes has grown into a major snack brand in France, selling more than 1.6 billion pouches across Europe.

You can find us at www.materne.us and on Facebook, Twitter and YouTube.

About Red Rover

RedRover is the new app for parents on the go.

Conceived by former film producer and mother of two Kathryn Tucker to take the hassle out of coordinating and connecting with other parents, RedRover lets users share their whereabouts with their friends and family so that it's easier to meet up and have more fun.

RedRover has been called a "must have" app on CBS' "The Early Show" and has been featured in The New York Times, DIGIDAY, BetaBeat, GigaOm, CoolMomTech and Techcrunch.

RedRover is available on the iPhone, iPod through the iTunes store. Coming soon on Android.

Find us at https://www.redroverapp.com/.

SOURCE Materne North America