RedBrick Health Launches RedBrick Mobile, Bringing Consumers On-the-go Access to its Engaging Health Improvement Tools, Trackers, and Challenges

MINNEAPOLIS, Jan. 11, 2012 /PRNewswire/ --  RedBrick Health, a leader in consumer health engagement technology, announced today the launch of RedBrick Mobile, providing its rapidly expanding user base on-the-go access to RedBrick's innovative employee health engagement tools and applications. With mobile access changing the game in employee health and wellness, RedBrick's Health Management Innovation Lab developed one of the industry's most comprehensive mobile suites so users could incorporate RedBrick's programs into their daily life.

"Research shows that consumers are increasingly relying on smartphones as their primary information resource," said Daniel Ryan, chief executive officer for RedBrick Health. "With this in mind, we are thrilled to provide our clients mobile access to the best of RedBrick's online features so their employees can more easily track progress, take part in social networked games and challenges, and ultimately reach their individual health improvement goals."

RedBrick Mobile is fully integrated with RedBrick's suite of online and telephone-delivered services, providing the consumer a uniquely seamless experience across web, mobile device, and live support services. Through RedBrick Mobile, employees and dependents of RedBrick's corporate clients can now join health improvement programs, track activity, earn rewards and participate within social health games. All of these programs are available in both English and Spanish, as RedBrick Mobile features a category-first translator button that allows users to switch the entire mobile suite instantaneously into their preferred language.

"We are excited to be introducing RedBrick Mobile to our associates in conjunction with our company-wide Be Fit Challenge, a team based activity challenge being rolled out in late January" says Tamara Storbakken, Benefits Manager at Brookdale Senior Living. "Providing our associates access to RedBrick's programs and challenge engine via their mobile phones will increase engagement by making it easier for them to participate and record activity resulting in small, positive health decisions every day."

About RedBrick Health

RedBrick is a health engagement technology company that helps employers reinvigorate their health & wellness programs. The company combines financial accountability, clinical and behavioral insight, social and game mechanics and powerful data analytics to create a personalized and persuasive experience delivered through web, mobile and live interactions. As a result, RedBrick drives healthy behaviors, better outcomes, and stronger returns on everyone's investment in health. The company serves large, self-insured employers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

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SOURCE RedBrick Health