RedBrick Health Unifies Wellness and Healthcare Consumerism in an Open, Configurable Health Engagement Platform

MINNEAPOLIS, Dec. 16, 2014 /PRNewswire/ -- RedBrick Health, a fast-growing leader in consumer health engagement and behavior change solutions, announced today collaboration with Advance Medical and MDLIVE. Their services will join current partner ClearCost Health to actively integrate into the RedBrick Health consumer health engagement platform.

RedBrick's open platform creates a one-stop experience for consumers, driving better engagement and supporting the formation of new health habits. The new collaboration means that in addition to taking simple steps toward improving their health and wellbeing, consumers can now visit one place for access to non-urgent care consultation, connection to a doctor for an expert medical opinion or savings tools for quality medical services and medications.

"Reducing healthcare costs depends not only on improved behaviors, but enabling better care access and support," said Dan Ryan, chief executive officer of RedBrick Health. "In the current marketplace, employers often offer these kinds of services in fragmented ways, and without the benefit of effective behavior change tools. RedBrick plugs all of these elements into a single platform with a common set of data analytics, personalization, communication, behavior modification and reward engines. This unified approach helps deliver better engagement and a simpler consumer experience."

MDLIVE offers the nation's largest telehealth network with an unsurpassed experienced team of healthcare and technology leaders who are creating a new and unprecedented standard of patient care. MDLIVE provides affordable care anytime, anywhere, confidently and securely, and empowers consumers with decision support tools and services for greater access to immediate care. "Consumer expectations for convenience and simplicity are high, and MDLIVE's Virtual Medical Office delivers on that expectation," remarked Randy Parker, chief executive officer at MDLIVE. "Now, with RedBrick's platform and model, we believe we can combine superior experience with stronger engagement, creating better ROI all around."

Advance Medical is a global leader in integrated health management and is known for its Expert Medical Opinion program. Advance Medical is unique in its category because of its global reach and exclusive use of doctors in its care management programs. "At Advance Medical, we provide clarity and confidence to people making complicated medical decisions. All parties involved—patients, providers and plan sponsors—derive value when we ensure that the right care is being delivered," said Michael Hough, executive vice president of Advance Medical. "Engagement is possible when consumers are aware and ready to act. We believe RedBrick Health's platform is an effective tool for creating the conditions for optimal engagement in a population."

RedBrick has been shown to produce four times the engagement of traditional programs. RedBrick Journey® participants regularly engage multiple times a week with a patent-pending adaptive behavior change engine that offers choice and optimization in each person's experience. RedBrick Rewards integrate principles of behavioral economics to support desired behavior through highly configurable incentives. Digital tools are available in web, tablet and mobile formats, and backed by a concierge-level of personal service by RedBrick Guides™.

"Getting individuals to adopt health habits and embrace consumerism tools can be difficult, but doesn't have to be," said Eric Zimmerman, chief marketing officer of RedBrick Health. "The 'if you build it they will come' strategy doesn't always work, and incentives for simply logging in often aren't enough. It takes a thoughtful approach to engagement and behavior, backed by smart, simple and fun-to-use technology."

A growing array of sponsors—including employers, health plans, health insurance exchanges and ACOs—have selected the RedBrick platform based on the strength of its behavior design and the flexibility offered by its open architecture. This architecture allows them to easily integrate their own preferred solution partners within a unified experience.

About RedBrick Health
RedBrick Health is a consumer health engagement company that helps organizations create real behavior change. By combining behavioral and clinical expertise with adaptive technology and an open platform, RedBrick produces a personal experience in web, mobile and live interactions. The company serves large, self-insured employers, insurers, providers, brokers and strategic distribution partners. Visit RedBrick at redbrickhealth.com, read more at healthinnovationblog.com or follow the company at twitter.com/redbrickhealth.

About Advance Medical
Advance Medical is a globally integrated health services provider that has been bringing innovative health management solutions to the global marketplace since 1999. Through its Expert Medical Opinion program, patients work directly with a doctor to have their questions answered by leading medical experts to ensure their care reflects the best medical thinking available. Visit advance-medical.com for more information.

About ClearCost Health
ClearCost Health helps employers and employees respond to the rising cost of health care by empowering them to readily determine the cost of medical services and prescription drugs. Addressing a significant blind spot in today's healthcare marketplace, ClearCost Health reveals large price disparities between in-network healthcare providers, while simultaneously providing consumers with relevant quality and patient satisfaction information. The company works with large employers and health plans to enable employees and dependents to become smart shoppers for health care, saving significant money for both plan participants and plan sponsors. For more information, visit clearcosthealth.com.

About MDLIVE
Founded in 2009, MDLIVE is a leading provider of telehealth services and software, providing telehealth, online and on-demand healthcare that benefits consumers, employers, payers, hospitals, physician practice groups and accountable care organizations. Headquartered in Sunrise, Florida, MDLIVE works with Board Certified physicians and therapists nationwide to provide around-the-clock connected care. Since 2010, MDLIVE has been providing basic teletherapy services. With the addition of Breakthrough, MDLIVE will offer a fully developed behavioral health platform including access to psychiatrists, therapists, and future specialty programs that include health and wellness coaching.

The company's cloud-based Virtual Medical Office software platform makes it possible for patients, healthcare professionals and plan administrators to collaborate seamlessly and securely via voice, video, email and mobile devices. Payers and providers can also utilize the HIPAA and PHI-compliant system to collect and share clinical data from patient medical records, lab results and in-home biometric devices for real-time risk assessments, wellness advice, diagnosis and treatment.

MDLIVE physicians can diagnose, treat and, if needed, write prescriptions (non-controlled substances only) for routine medical conditions 24/7/365 Anytime, Anywhere. Learn more at www.mdlive.com and connect with us on https://www.facebook.com/MDLIVETelehealth to join the telehealth conversation.

To see a brief video about MDLIVE's connected care delivery services please watch www.mdlive.com/media/storkmdlive.html

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SOURCE RedBrick Health

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