ReDEFY Launches "Built Before the Meeting:" California's Environmental Health Agencies Get a Working Salesforce Solution Ahead of the CERS NextGen Deadline

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Sep 14, 2026, 16:59 ET

At Dreamforce 2026, ReDEFY, a Salesforce consulting partner, arrives having already built Environmental Health solutions for California county governments ahead of the state's CERS NextGen deadline.

HERNDON, Va., Sept. 14, 2026 /PRNewswire/ -- With Dreamforce 2026 opening next week in San Francisco, ReDEFY, a pure-play Salesforce consulting partner, launched "Built Before the Meeting," a campaign that reverses the traditional consulting sales cycle. Instead of asking prospects to sit through discovery calls and slide decks, ReDEFY builds a working Salesforce Industry Cloud solution for a buyer's specific vertical problem before the first meeting takes place.

The first public proof of the model is live now at redefy.com. ReDEFY has built a Salesforce destination for California's Certified Unified Program Agencies ahead of the state's CERS NextGen transition. CalEPA is retiring the legacy California Environmental Reporting System and moving its 81 Certified Unified Program Agencies to a modernized platform, with full go-live planned for January 2027 and new mandatory due dates and reporting requirements arriving alongside it. Rather than pitch that work, ReDEFY has already built it. Any agency facing the deadline can see their working solution at the first meeting, before any conversation about commitment. While the solution can be demonstrated, this is not a demo. It is publicly available regulations, county documentation, public forms, and ReDEFY's experience translated into a working Environmental Health platform, built for one specific county at a time. Only then does ReDEFY reach out to the county for a meeting.

"Most partners hold their best thinking hostage and only invest their time once a client has signed a contract. We do the opposite," said Manosh Chakravorty, Co-Founder and CEO of ReDEFY. "When a buyer has a real deadline and clear, detailed requirements, we build the destination first and then ask for the meeting. Our proof beats others' promises, our investment shows our commitment, and Built Before respects the customer's time."

The Built Before model is designed for growing and mid-market commercial organizations that need to move quickly. But in the public sector, where much of the regulation, the processes, and the current engagement model are already public, the campaign is easiest to prove. When a prospect has clear and detailed requirements, ReDEFY builds the full solution up front and rolls it directly into delivery as a free project accelerator once professional services are under contract, so the pre-meeting build is never wasted effort but a head start on go-live. Ahead of Dreamforce 2026, ReDEFY has already completed working builds for six large California counties.

"Building a working solution before the first meeting is only possible with a delivery method engineered for both speed and accuracy," said Karthik Akula, Co-Founder and CTO of ReDEFY. "We validate the outcome in a pre-production environment before we ever present it. What a buyer sees is not a mockup or a standard demo. It is their solution, running on Salesforce, ready to refine and deploy."

At Dreamforce, as part of its first-year sponsorship, ReDEFY will host private build sessions showing executive teams how its delivery engines produce configuration-first Salesforce Industry Cloud solutions at scale. In California, the firm is taking those same builds directly to the counties they were made for.

"We are not showing California's counties the art of the possible," said Chakravorty. "We are showing each one a solution purpose-built for their jurisdiction, before we ask for a meeting."

"Each of the six builds is specific to that county's programs and data, not a template with a new name on it," said Akula. "Delivering that much specificity before a contract is only possible because every configuration decision is validated and traceable from day one."

Every "Built Before the Meeting" solution is configuration-first and native to Salesforce, not hard-coded on top of it. That is a deliberate and critical difference. Much of today's AI-assisted code generation forks a customer off Salesforce's innovation path and its three releases a year, creating technical debt the moment it ships. ReDEFY uses AI to accelerate configuration-first delivery that stays on the platform, so each Salesforce release moves the solution forward rather than breaking it.

Organizations carrying a near-term Salesforce decision can meet the ReDEFY team at Dreamforce 2026, September 15 to 17 in San Francisco. To schedule a briefing, see the media contact below. The California Environmental Health build can be viewed now at redefy.com/industries/public-sector/california-environmental-health.

Before founding ReDEFY, Chakravorty and Akula built an award-winning Salesforce practice and exited it to a global systems integrator. They launched ReDEFY in 2026 with a team of senior Salesforce consultants to prove a simple thesis: Salesforce is not expensive, the legacy consulting model around it is.

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About ReDEFY

ReDEFY is a pure-play Salesforce consulting partner headquartered in Herndon, Virginia, with senior consultants across the United States and India. Co-founded by Manosh Chakravorty and Karthik Akula, the firm helps growing and mid-market organizations implement, migrate, and manage Salesforce through a proof-before-pitch delivery model. Learn more at redefy.com.

SOURCE ReDEFY