Reebok Taps Tribal DDB New York as Digital Agency of Record

NEW YORK, Jan. 11, 2011 /PRNewswire/ -- Tribal DDB Worldwide announced today that Reebok has named the Tribal DDB New York office as its digital agency of record (DAOR) on a global basis.  This move represents a further expansion of the relationship between DDB Worldwide Communications Group and Reebok.  Tribal DDB's sister agency, DDB Berlin, serves as Reebok's global agency of record.

"This is a phenomenal opportunity with a brand that we're all passionate about in a category that's simply a lot of fun to work in," said Robert Rasmussen, Chief Creative Officer, Tribal DDB U.S.  "Since I joined the agency, we've focused on building even further on our world-class, cross-disciplinary creative team, and now we're able to hit the ground running with innovative projects that stretch beyond the world of advertising."

Tribal DDB New York has been tasked with developing a digital strategy with an integrated approach, to extend consumer awareness, and engagement with Reebok's four key product categories – men's, women's, kids, and classics – through digital and social media vehicles.  Tribal DDB New York will provide a suite of services, including strategy, interactive executions and branding, among others. The agency's first major work for the brand is expected to launch in the first quarter of 2011.

Richard Guest, President, Tribal DDB U.S. said, "We are excited by the challenge of conceiving, designing, and building digital platforms and experiences that will dimensionalize the Reebok brand in a way that captivates consumers around the world and drives demand for some great fitness equipment and apparel."

About Reebok

Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of sports, fitness and casual footwear, apparel equipment. A subsidiary of Adidas Group, the company operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division.

For more information, visit Reebok at www.reebok.com.

About Tribal DDB Worldwide

Tribal DDB Worldwide (www.tribalddb.com), an Advertising Age A-List Agency, is headquartered in New York with 60 offices spanning 42 countries around the globe.  Since it was founded in 2000, Tribal DDB has expanded and been recognized well beyond its digital roots.  By 2005, Tribal DDB was named Interactive Agency of the Year by Adweek and at the Cannes International Advertising Festival, where it took home the most Lions and the Cyber Grand Prix. This was followed in 2007 by Tribal DDB being the first "digital" agency to win Global Agency Network of the Year from Advertising Age, and then, in 2009, being the first to win the Grand Prix in Film at the International Advertising Festival at Cannes.  Tribal DDB continues to draw on its expertise in digital innovation and its heritage of creativity and insights to bring clients the most effective and differentiating marketing solutions for today's world.  Tribal DDB Worldwide is part of Omnicom Group's (NYSE: OMC) DDB Worldwide.

SOURCE Tribal DDB Worldwide