REELZCHANNEL and LodgeNet Partner to Create Interactive Entertainment Channel in Hotels

Mar 29, 2011, 15:42 ET from LodgeNet Interactive Corporation

NEW YORK, March 29, 2011 /PRNewswire/ -- LodgeNet Interactive Corporation (Nasdaq: LNET), the leading provider of media and connectivity solutions to hospitality and healthcare businesses, and REELZCHANNEL, announced today that they have signed an agreement to launch an entertainment channel called "REELZCHANNEL in Your Room."  

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REELZCHANNEL is set to produce a new entertainment linear channel, which will appear in LodgeNet partner hotels, featuring celebrity interviews, movie reviews, Hollywood news, red carpet footage, and much more.  Guests can also "telescope" into a video-on-demand menu featuring additional REELZCHANNEL in Your Room content.  Programming will be customized for hotel audiences with much of the content originating from REELZCHANNEL original programming, the cable and satellite network devoted to MOVIES AND ENTERTAINMENT.

"We are thrilled to be working with LodgeNet," said John deGarmo, REELZCHANNEL SVP of Sales and Distribution.  "LodgeNet and REELZCHANNEL have common goals – to reach movie fans and promote the love of all things movies.  This partnership will expand the reach of our network to captive hotel audiences nationwide and provide us with a logical extension of our brand."  

Programming highlights include: Hollywood Dailies, fast-paced entertainment reporting about all things Hollywood; Hollywood's Top Ten, which counts down the top ten everything in movies; and Maltin on Movies, in which one of the country's leading movie experts gives viewers his unique take on movies and reviews the latest releases.  In addition, select movies will be tagged "REELZCHANNEL Recommends," giving hotel guests REELZCHANNEL recommendations for new movie releases available on the LodgeNet Interactive system.  

"Our partnership with REELZCHANNEL exemplifies our core mission to deliver unique value and compelling content to hotel audiences nationwide," said Derek White, President, Interactive & Media Networks, for LodgeNet Interactive.  "It also provides us with new ways to engage the guest and encourage sampling of our vast collection of movie offerings, including new releases, available through the LodgeNet Interactive system."

Testing of the new channel began in fourth quarter 2010 with encouraging results.  According to LodgeNet set-top-box data in December 2010, 12% of occupied rooms watched the channel.  Programming and production enhancements have been made since testing began, with LodgeNet planning to roll-out the new channel to much of its hotel room base in June 2011.  

About LodgeNet  

LodgeNet Interactive Corporation is the leading provider of media and connectivity solutions designed to meet the unique needs of hospitality, healthcare and other guest-based businesses. LodgeNet Interactive serves approximately 1.8 million hotel rooms worldwide in addition to healthcare facilities throughout the United States. The Company's services include: Interactive Television Solutions, Broadband Internet Solutions, Content Solutions, Professional Solutions and Advertising Media Solutions. LodgeNet Interactive Corporation owns and operates businesses under the industry leading brands: LodgeNet, LodgeNetRX, and The Hotel Networks.  LodgeNet Interactive is listed on NASDAQ and trades under the symbol LNET. For more information, please visit www.lodgenet.com.

About REELZCHANNEL

REELZCHANNEL—TV About Movies® is the only cable and satellite network devoted to delivering entertaining and informative programming that is all about movies, including the celebrities, fashion, music and stories behind the stories. With shows featuring movie and entertainment experts, including Leonard Maltin, Richard Roeper, Sam Rubin and John Salley fans get trusted insight into movies wherever they're playing, whether in theaters or at home.

REELZCHANNEL reaches more than 56 million homes on DIRECTV channel 238, Dish Network channel 299, Verizon FiOS TV channel 233, AT&T U-verse channels 799/1799HD and cable systems nationwide. Find REELZCHANNEL in your area by entering your zip code at www.reelz.com/watch. Owned by Hubbard Media Group, REELZCHANNEL is headquartered in Albuquerque, NM with an entertainment bureau in Los Angeles.

SOURCE LodgeNet Interactive Corporation



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