Reima, Global Leader in Premium Kids Outerwear Launches in the US

WASHINGTON, Jan 27, 2017 /PRNewswire/ --

Since 1944, Reima has been creating outerwear for kids. Our long-standing focus on kids has helped us become the global leader in children's technical outerwear with a presence in over 30 countries globally. Headquartered in Scandinavia (Finland), Reima is excited to launch in the US for FW17.

During our over 70 years of experience, we have gained a unique understanding of how kids move, how they play, what they need. Every Reima product is carefully designed for a specific age, starting with the design fit to the fabrics and all the way to product features.  Reima's mission is to guarantee kids the freedom to be active and play outdoors, in any weather, all while keeping functionality, safety, sustainability and innovation in mind.

As Finland celebrates its 100th anniversary in 2017, Reima's designs for AW17 were inspired by the magical countryside of Lapland and northern Scandinavia. In fact, Lapland will play a pivotal role in Reima's largest FW17 consumer campaign, #ReimaKidVenture, where kids will come from around the world to join Finland's centennial celebration and experience Lapland first hand. 

ReimaGO®- Wearable tech for kids' health

We are passionate about kids and are committed to creating innovative, test-winning collections for active kids to get them outdoors year round in all weather conditions. Our latest innovation, ReimaGO, is a fun and easy way to get kids moving. The ReimaGO sensor, developed together with Suunto, measures your kid's physical activity and displays it in the free ReimaGO mobile app. ReimaGO encourages kids to get outdoors and play with the goal of building healthier, happier kids.

Weatherproof and Waterproof

We believe there is no such thing as bad weather, only bad gear. Reima's weatherproof and waterproof products give kids the freedom to be active in any weather. For decades, we have been the official supplier of children's wear for Scandinavia, where kids starting off in day care are required to spend 3 – 4 hours outside every day, rain, snow or shine and irrespective of temperature. This means our products are high performance – highly abrasion resistant, waterproof, breathable, comfortable, and of course, safe! We are committed to giving parents complete peace of mind, as kids stay dry, warm and safe. Let the kids out!

Safe and Non-Toxic

We take great pride in creating products that are safe for kids. We are proud to be the first major outerwear brand to bring an entirely non-toxic kids' collection to the US consumer. Unlike most outerwear brands, our products are free of harmful fluorocarbons and guaranteed to be safe. We have partnered with both OEKO-TEX® and bluesign® to hold ourselves to the highest safety and non-toxic standards. We are helping parents create a cleaner world for their kids and generations to come.

Easy Care

We give families more time together and less time in the laundry room. All Reima products are machine washable and easy-care. The outer fabrics are water and dirt repellent, without harmful fluorocarbons, so guaranteed to be safe.

Visit Reima at the SIA Snow Show in Denver, January 26 – 29, booth 1038

Images and more information

Link to sneak preview image collection: http://reima.mediabank.fi/en/collection/view_share_link/d532e957bd8af87a6108d86814721c58 

Please contact :

Communications Manager
E-mail: [email protected]
Tel: +358 (0)50 322 8293

Reima, founded in 1944 and based in Finland, is the leading children's premium outerwear brand. Reima® products are sold in 30 countries across three continents. Reima's mission is to guarantee kids the freedom to be active and play outdoors, in any weather. Functionality, safety, sustainability and innovation are fundamental to Reima's design. Reima® products are tested by the world's most honest and toughest testing team - children themselves. 

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