Reins joins The Blue Collar Success Group® to empower skilled trades business owners

The leading provider of alternative equity solutions will introduce its innovative employee incentives to The Blue Collar Success Group's wide membership.

LAS VEGAS, May 19, 2025 /PRNewswire/ -- Reins, a pioneering technology firm dedicated to empowering privately owned businesses through alternative equity solutions, announces a new partnership with The Blue Collar Success Group, an international coaching and business development organization focused on the skilled trades. As part of the partnership, Reins will be a preferred vendor for the organization's broad membership, introducing skilled trade business owners from across the world to innovative employee retention solutions.

"The Blue Collar Success Group knows how to coach business owners to build sustainable growth, to dominate within their markets and ultimately to live the kind of lives they want—and they also know the skilled trades inside and out," said Chris Buttenham, co-founder of Reins. "This is an organization that's helped countless entrepreneurs and technicians turn their business dreams into realities, and we're pleased to be a part of that."

The Blue Collar Success Group extends its services throughout the United States, Canada and Australia, supporting its membership with custom solutions—ranging from one-on-one coaching to live training sessions, seminars and events.  Members also receive recommendations on the best resources and vendors to help them scale their growth.

"We don't believe in one-size-fits-all solutions for the home service contractors we serve, which is why we love highlighting innovative tools like the Reins Modern Agreement for Rewards and Equity (MARE) program," said Chris Crew, president of The Blue Collar Success Group. "For contractors who are looking for outside-the-box options to attract, motivate and retain top talents, what Reins offers is truly remarkable and proven to work in our industry."

With innovations like MARE, Reins provides skilled trade business owners with unique options to incentive employee tenure and performance, providing a sense of "skin in the game" through phantom stock offerings. Phantom stock allows business owners to provide their employees with the benefits of ownership without having to navigate the hassle of traditional ownership offerings.

For more information about Reins, visit https://www.myreins.com.

About Reins
Reins is an innovative platform that empowers privately-owned businesses to retain key employees effectively by offering owner-like benefits that incentivize employees to contribute to the long-term success of the business. Founded in 2023, Reins' mission is to help independent businesses remain productive and growing. Reins' proprietary solution, the Modern Agreement for Rewards and Equity (MARE) program was built by attorneys and is customizable to meet each business owner's needs. Every plan is legally binding and stored safely in the Reins software for compliance. Using the MARE program, business owners can create and execute a tailored program within minutes. For more information about Reins and the MARE program, please visit https://myreins.com/.

MEDIA CONTACT:

Heather Ripley
Ripley PR
(865) 977-1973
[email protected]

SOURCE Reins