Related Companies Introduces MiMA

NEW YORK, March 7, 2011 /PRNewswire/ -- Related Companies, the creator of Time Warner Center, proudly introduces MiMA, a 63-story mixed-use glass tower featuring luxury rentals and condominium residences. MiMA's meticulously curated blend of residences, culture and lifestyle offerings makes the development more than a building: MiMA is an urban destination.

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Named after its location in the middle of Manhattan, MiMA is conveniently situated at the center of a vibrant neighborhood that combines the tradition of Old New York with the glamour of some of the City's best nightlife, dining, entertainment, shops and parks. MiMA provides two distinct residential opportunities: MiMA Rentals, with an unmatched luxury rental lifestyle on floors 7 to 50 and One MiMA Tower, a collection of spectacular condominiums featuring Five Star Living® on floors 51 to 63, both offering access to M Club, a sprawling over one-acre array of health, recreation and entertainment amenities.

"Building on our tremendous success at The Caledonia, One Carnegie Hill, Superior Ink and Time Warner Center, Related is thrilled to bring to market another inventive, iconic mixed-use development," said Related Executive Vice President Bruce A. Beal, Jr. "Combining marquee residential opportunities, the best Off-Broadway theater, an innovative hotel brand, and exciting retail, MiMA is a 24/7 destination development offering an exceptional collection of sought after aspects of urban living in a single convenient location in one of New York's most dynamic neighborhoods."

Along with its residential offerings, MiMA includes Signature Center, the new Frank Gehry-designed home of the acclaimed Signature Theatre Company known for outstanding presentations of works by leading playwrights in all stages of their careers; YOTEL New York, an innovative hotel designed by David Rockwell and SoftRoom to mimic the style and efficiency of a first-class airline cabin with 20,000 square feet of transformable public space to be used for dining, entertainment, meetings and events, as well as the largest outdoor terrace in New York City; ground-floor retail; and convenient on-site parking. Signature Center will open in early 2012 and YOTEL New York opens in May. MiMA's blend of uses will add to the lively texture of the neighborhood and create a unique energy and vitality for its residents.

MiMA continues Related's dedication to architectural and design excellence with modern glass exteriors by Arquitectonica, lavish interiors by Rockwell Group, and Frank Gehry-designed theaters. MiMA is also expected to exceed LEED Silver certification, reflecting Related's commitment to sustainability and providing the latest advances in green technologies. With floor to ceiling windows, all MiMA residences offer breathtaking panoramic views of Manhattan, its bridges, rivers and beyond. Each apartment features gracious layouts, stainless steel appliances, designer finishes, spacious customized closets and in-residence washer/dryer.

MiMA features the M Club, a 44,000 square foot handcrafted amenity space that caters to and enhances the daily lives of residents. M Club includes an 18,000 square foot private residents-only fitness center by Equinox® with a heated indoor lap pool, boxing room, a full-size basketball and volleyball court, three lushly landscaped outdoor terraces with private dining pods and barbeque facilities encompassing over 14,000 square feet of outdoor space, party rooms and catering kitchens, outdoor and indoor screening rooms, and an Internet cafe and business center equipped with iMac computers and a coffee bar. In addition, there is a club room and residents' lounge with a cozy island fireplace, a fully equipped game room with billiards and card tables and electronic gaming, and bicycle and resident storage. MiMA's four-legged friends will be pampered in MiMA's new concept in urban dog care, Dog City. The residents-only professionally staffed pet spa with indoor and outdoor play areas offers grooming and training facilities, in-home feeding, walking services, scheduled play dates, and much, much more.

Related's acclaimed commitment to service is again evidenced at MiMA and encompasses every detail that makes a residence a home. Personal assistants, a 24-hour concierge, doorman and on-site valet are just the beginning. MiMA Rental residents will have a move-in coordinator to handle every last detail from choosing the best moving service to handling utility and technology set-up. Renters can utilize electronic payment or pay their rent via credit cards and earn valuable rewards. MiMA residents will also have the very latest in technology offerings including WiFi in all of the common areas, 200+ channel cable and/or satellite TV service (Verizon FiOS, Time Warner, RCN and DIRECTV), cable modem service, ethernet, DSL and our newest option – wireless Web through Wi-Fi service. MiMA is also one of the first buildings to feature a distribution antenna system which enhances cell phone service throughout the building and ensures residents on various carriers will have reception.

"Inspired by New York streets and style, MiMA was designed to reflect and cater to the lifestyle, personality and New York sensibility of our residents. If you work hard and lead a busy life, MiMA is both an oasis you'll love to call home and a vibrant place where you can connect with family and friends," said Daria Salusbury, Senior Vice President of Related who leads the company's luxury residential leasing operations. "MiMA Rentals are the epitome of luxury and we look forward to introducing MiMA to the New York market."

MiMA Rentals' 500 apartments range from studios to two bedrooms residences on floors 7 through 50. Studios start at $2,895, one bedrooms start at $3,495, junior 4s start at $4,895 and two bedrooms begin at $5,995 a month.

One MiMA Tower elevates Related's acclaimed Five Star Living®, first conceived at the Residences at Mandarin Oriental and One Central Park Condominiums, to dazzling new heights. The 151 condominiums, which range from studios to penthouse three bedroom residences, are located from the 51st to the 63rd floors. One MiMA Tower features exquisite finishes and interiors by world-renowned designer, David Rockwell, a private concierge-attended lobby exclusively for condominium owners and panoramic vistas of the city.

"Related's dedication to developing best-in-class residences for discerning purchasers began at The Chatham and continued at The Park Imperial and was further elevated at One Central Park Residences and The Residences at Mandarin Oriental at Time Warner Center," said Susan de Franca, President of Related Sales. "One MiMA Tower, offering unrivaled views, inspired architecture and contemporary design, and superior services, continues the tradition of Five Star Living®."

Located in the center of Manhattan, MiMA is within short walking distance of the N,Q,R,1,2,3,7,A,C and E subway lines. For more information about MiMA, please visit www.MiMANYC.com, call 212-594-MiMA (6462) or visit our on-site leasing office on the 25th floor at 450 West 42nd Street between 9th and 10th avenues, and our temporary sales office on the 3rd floor. MiMA can also be found on Facebook.com/MiMAW42nd and followed on Twitter at Twitter.com/MiMAw42nd.

SOURCE Related Companies