Relativity Media Appoints Tamoor Shafi As Chief Digital Officer

Founder and CEO of Omnia Media to Lead Relativity Digital Studios and Oversee Digital Content, Marketing and Partnerships

Jan 19, 2016, 12:00 ET from Relativity Media

BEVERLY HILLS, Calif., Jan. 19, 2016 /PRNewswire/ -- Relativity Media LLC ("Relativity") today announced that Tamoor Shafi, founder and CEO of Omnia Media, has been appointed Chief Digital Officer, effective January 19, 2016.

Mr. Shafi will report directly to Ryan Kavanaugh, Chairman and CEO of Relativity. He will lead digital marketing and brand partnerships for the company, and oversee Relativity Digital Studios, which released its first feature-length film, "Summer Forever," in July 2015. Additionally, he will work to further build out Quantum, Relativity's digital platform, grow the sales division and oversee the expansion of the content division as well as exploring new platforms and technologies.

"We are extremely pleased to have Tamoor on board to help grow our digital business," said Kavanaugh. "He has a deep understanding of the evolving relationship between content, technology and brands that will allow us to create an innovative digital enterprise leaps ahead of any studio operating today."

"I am excited to bring my expertise to Relativity, which is the first Hollywood studio to carve out a unique niche in the digital space," commented Mr. Shafi. "Ryan and his team have developed a model that encourages the creative flexibility and early collaboration needed to create compelling content that will resonate with digital audiences. I look forward to working closely with them to build on this success."

Tamoor Shafi was previously Founder and CEO of Omnia Media, a leading global millennial-focused digital media company with offices in Los Angeles, New York, Vietnam and Toronto.  Mr. Shafi founded Omnia in 2013 as an online-video network, and it currently has over 1.8 billion monthly views, encompassing 40 percent year-over-year growth, in the gaming, women's lifestyle, and music verticals.  Mr. Shafi sold Omnia this month.  Omnia is a competitive platform to Maker Studios, which was acquired by The Walt Disney Company for nearly $1 billion.

Under Mr. Shafi's leadership, Omnia has expanded both organically and through multiple acquisitions into owned and operated platforms, original content creation, off-platform products and deals, and has built out a fully integrated sales and marketing team that drove Omnia's strategy as a 360 degree multi-platform destination.  He spearheaded Omnia's product and tech team to create proprietary technology that drove the company in making more data-oriented decisions and build infrastructure to scale.

Originally from Toronto and at just 24 years old, Mr. Shafi continues to be a pioneer in the digital world and stands out as a leader with an extraordinary ability to connect vision, people, and ideas to drive successful strategy and execution of innovative ideas.

About Relativity

Relativity ( is a next-generation global media company engaged in multiple aspects of content production and distribution, including movies, scripted television, sports, digital and music. More than just a collection of entertainment-related businesses, Relativity is a content engine with the ability to leverage each of these business units, independently and together, to create content across all mediums, giving consumers what they want, when they want it.

Relativity Studios, the Company's largest division, has produced, distributed or structured financing for more than 200 motion pictures, generating more than $17 billion in worldwide box-office revenue and earning 60 Oscar nominations. Relativity's films include Oculus, Safe Haven, Act of Valor, Immortals, Limitless, and The Fighter.

Media Contacts:

David Shane
(310) 724-7738

Brunswick Group
Justin Dini
(917) 216-7629

Bill Launder
(212) 333-3810

Photo -


SOURCE Relativity Media