re:member group and Auto Dealer CRM Provider DealerSocket Announce Strategic Partnership

MINNEAPOLIS, Jan. 13, 2011 /PRNewswire/ -- re:member group (remembergroup.com) today announced integration of their rewards technology with leading automotive CRM provider DealerSocket (dealersocket.com).  Members' points and benefits now display on the DealerSocket CRM Contact Dashboard.  The integration also includes Member tier level, which is based upon the Member's activity with the dealership.

"The enhancements were made to DealerSocket based on valuable feedback from our clients," said Brad Perry, DealerSocket CTO and co-founder.  "We are constantly looking for ways to improve DealerSocket to increase the value and ease of our technology for our auto dealer CRM customers, and re:member group's rewards technology is a good fit."

"The combination of DealerSocket's auto dealer CRM platform, which dramatically enhances the selling and servicing of cars, and re:member group's state-of-the-art dealership rewards programs to increase customer loyalty is a perfect fit," said Paul Long, re:member group President.  "Dealer sales people will now have more customer information than ever to help them during the sales process."

When customers are displayed in the DealerSocket automotive CRM, dealerships now know what kind of a credit the customer has toward a vehicle purchase or free service.  DealerSocket auto dealer CRM users know exactly how customers have been using the rewards program, including tracking usage of other benefits in addition to points accumulation.

"This integration has been really key to have the information right at the salesperson's fingertips so they can use it in building value to make that subsequent sale," said Alan Krutsch, Walser Automotive Group. "We know how many points somebody has the minute they walk in the door.  We know whether they've been using the free car wash.  This isn't something where a salesman has to go to a manager and have it looked up or call a phone number."

"We have, perhaps like many dealers, a handful of really important partners," continued Krutsch.  "We put re:member group and DealerSocket at the top of that list. One of the great benefits that we've received from doing business with both DealerSocket and re:member group is the way these two companies have worked together to integrate our rewards program into our CRM."

About re:member group

re:member group powers the platform for some of the best loyalty programs for small- to mid-sized organizations.  re:member group's BEDROCK®, ASPRE®, APEX® and ROVER® Solutions have assisted companies differentiate their brand and increase revenue since 2003.  re:member group is a privately owned company.

About DealerSocket

DealerSocket provides the automotive industry with the most comprehensive Customer Relationship Management (CRM) and training solutions available in the market today, allowing auto dealers to save time, save money, and improve sales staff effectiveness with one consolidated product. With the power to manage sales, service, CSI, marketing and training, DealerSocket is the complete source for all customer facing automotive dealership departments.

DealerSocket's core CRM is enhanced by a powerful data mining tool called MoneyMaker, an online process training university called Carmind and an efficient CallCenter solution. Top auto dealers are making their existing assets work harder and uncovering hidden revenue in leasing, sales and service through the use of DealerSocket's MoneyMaker and CallCenter tools.  Dealers are also getting more out of their people through the DealerSocket Carmind training university.  These products can be used alone or in conjunction with the core CRM solution to provide an end-to-end marketing and revenue producing engine.

More than 75,000 users at over 1700 auto dealerships throughout the U.S. and Canada now leverage DealerSocket's automotive CRM solution to optimize and manage marketing activities, sales processes, customer satisfaction and retention, and service department operations. 

Based in San Clemente, California, DealerSocket has won numerous awards and industry recognition, including being named to the Inc. 5000 list two times, member of Red Herring 100 North America in 2009, Best Management Team in the 2009 American Business Awards and Best Overall Company in the 2008 International Business Awards.  DealerSocket is recognized by Deloitte & Touche as one of the fastest growing companies in North America.  For more information, call 949-900-0300, email [email protected], visit www.dealersocket.com or follow on Twitter @DealerSocketCRM. 

SOURCE DealerSocket