PHILADELPHIA, May 18, 2015 /PRNewswire-USNewswire/ -- The Children's Hospital of Philadelphia (CHOP) announced a $51,655 gift from ReminderMedia as part of a special project with CHOP for their second special edition of American Lifestyle magazine: Issue 67, The Children's Edition. ReminderMedia publishes American Lifestyle magazine, a customizable, relationship marketing tool for increasing referral and repeat business.
"We are very grateful for ReminderMedia's support of The Children's Hospital of Philadelphia," said Stuart Sullivan, chief development officer of The Children's Hospital of Philadelphia. "Philanthropy is vital to advance treatments for children with cancer, and help ease the hospital stay for our patients through our Child-Life department. The company's efforts supporting both of these areas are of great need. We are fortunate that they've chosen CHOP."
The fundraising effort engaged both ReminderMedia customers and its employees. ReminderMedia partnered with CHOP on two events—Winter Summerland and The Fetal Family Reunion— to gather drawings from patients at CHOP that would become Front Covers for The Children's Edition. Each time a CHOP cover was selected by an American Lifestyle customer, a donation was made to CHOP. This fundraising effort resulted in $40,150 to support pediatric cancer research. In addition, ReminderMedia employees participated in an internal competition between departments. They raised $11,505, which was used to purchase toys from CHOP's toy wish list to help ease the hospital stay for patients. The total combined donation was $51,655.
"When we first had the idea of featuring kids' drawings on the cover of American Lifestyle magazine, we knew it had to be authentic and that it had to make a positive impact, both locally and nationally," said Steve Acree, chief executive officer of ReminderMedia. "What we didn't know was how in the world to pull it off!
"Our team was lucky enough to meet with the team from The Children's Hospital of Philadelphia, who not only approved the idea, but collaborated with us to create an event that would help us achieve our vision and also be fun and interactive for the children. The Winter Summerland event was something that we will always remember, and are incredibly grateful to have had the opportunity to make an impact that extends beyond our organization."
ReminderMedia's partnership with CHOP resulted in 12 unique covers for The Children's Edition of American Lifestyle magazine. Special designs for the back covers and tear out cards were also available.
Media Contact: Rachel Salis-Silverman
SOURCE The Children's Hospital of Philadelphia