Rena Ware Announces New Chief Executive Officer

Torch of Leadership Passes to 4th Generation

Apr 04, 2013, 21:33 ET from Rena Ware International

BELLEVUE, Wash., April 4, 2013 /PRNewswire-iReach/ -- Rena Ware International has announced that Benjamin J. Zylstra will succeed his father, Russell J. Zylstra, as Chief Executive Officer of the company.  Russ Zylstra will remain as Chairman of the Board of Rena Ware and will continue to be involved in defining the direction and vision of the company. 

In his new role as Chief Executive Officer, Ben Zylstra will be responsible for the development of the company's policies, programs, and sales and marketing strategy, along with members of the senior management team including company president Brad Rich, Senior Vice President Mike Mossman, Vice President of Marketing June Sweetser, and Vice President of U.S. Operations Jeff Roberts.    

Ben Zylstra joined Rena Ware in 1998 in the position of Sales/Marketing Assistant.  He advanced to Sales Manager in 2003, Vice President in 2008, and Executive Vice President in 2011.  His promotion to Chief Executive Officer marks the 4th time that a member of the Zylstra family has been at the helm of Rena Ware International, a cookware and home products company founded in 1941 by Dutch immigrant Fred Zylstra and his spouse, Rena Zylstra

Ben Zylstra resides in Sammamish, Washington, along with his spouse Christy and their three children, Bentley, Elijah, and Anabella Rena.   

One Family's Pursuit of the American Dream

Fred Zylstra:  Fred "Pop" Zylstra, an immigrant from the Netherlands and the founder of Rena Ware, led Rena Ware from 1941 through the early 1960's.  By 1955, Rena Ware had grown nationally from coast to coast, becoming one of the largest direct sales cookware companies in the world.  After handing over the active leadership of the company to his son Bill, Pop continued as Chairman of the Board until his retirement 1963. 

Otto "Bill" Zylstra:  Bill Zylstra joined Rena Ware's management team in 1952 where he held the unofficial title of "trouble-shooter".   He became Rena Ware's president in 1960 and spearheaded the company's international expansion.  In 1965, company sales records were being shattered on a regular basis, and by the end of 1979 Rena Ware achieved its first 1 billion in lifetime sales.  Bill retired in 1993 at the age of 70. 

Russ Zylstra:  Russ Zylstra joined Rena Ware's corporate staff in 1979 as Product Research and Development Director.  He earned promotions to Executive Vice President in 1985, and Chief Executive Officer in 1988, and after his father's retirement in 1993, he served as Chairman of the Board, President, and Chief Executive Officer.

About Rena Ware

Rena Ware is a privately owned, family company headquartered in Bellevue, Washington, U.S.A.  Their product line includes top-quality, stainless steel cookware and other complementary products for the kitchen, as well as juice extractors and water and air filters.  Rena Ware maintains markets in the North America, Asia, and Latin America. 

If you would like more information about this topic or wish to find out more about the Rena Ware company, its products, and opportunity, you may visit their website at or their Facebook page at

Media Contact: Luisa Ruiz, Rena Ware, 425-881-6171,

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SOURCE Rena Ware International