LOS ANGELES, June 24, 2025 /PRNewswire/ -- Pacsun is embracing understated luxury and sophisticated styles with a new dedicated pillar. Field of Study by Pacsun is a refined extension of the brand's core identity, an evolution rooted in elevated daily wear shaped by the ethos of California's rich culture.
Pacsun saw a clear demand for polished, intricate menswear amongst its community, evident through the major successes with brand partners like The Met, Fear of God ESSENTIALS and Rare DNM Edit. With a focus on purposeful design and contemporary sensibilities, the premium in-house line offers exquisite fabrications, garment construction and fashion-forward proportions and silhouettes. An elegant style stepping stone for Gen Z, Millennials and targeting mature customers, Field of Study by Pacsun remains accessible with a slightly higher price point ($25.00 - $150.00) and national availability. While housed under the men's side of the brand, the line is intended for all consumers. It's for the customer who grew up with the brand and is ready for a cleaner, more put-together wardrobe that's rooted in the effortless California aesthetic. This collection is a reflection of Pacsun evolving with its audience.
The new collection features camp shirts, baggy shirts, crew neck and collared sweaters, a boxy cropped zip jacket and collared long sleeve, denim, trousers, and assortment of basic tees and tanks. This unique clean-cut aesthetic combines unassuming edge with neutral tones, while rich texture helps define the signature direction of the line. The thoughtfully curated collection, designed entirely by Pacsun's in-house team, offers apparel crafted with effortless wearability and versatility to enhance your style.
"Field of Study reflects a new era of maturity among our community, while still nodding to Pacsun's relaxed, creative energy," said Richard Cox, Pacsun's Chief Merchandising Officer. "We're noticing customers investing more in pieces with staying power and their appreciation for quality. This label provides staples that refine personal style but also grow with them as they do."
With decades of influence across youth culture, Pacsun continues to lead by listening, turning real-time shopping behavior and cultural shifts into product innovation. As the first of many drops to come, this launch expands the brand's reach with transitional fashion designed to resonate across a broader age range.
Field of Study by Pacsun is available now online and in 25 storefronts located in major cities nationwide. Flexible sizing is offered in tops (SM - XL) and bottoms (28-36).
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SOURCE Pacsun
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