Rentana Becomes the First Revenue Management Platform to Solve Multifamily Lease-Up Demand Forecasting

Rentana's new Lease Up Mode is the first and only revenue management solution to carry a dedicated lease-up plan through pricing recommendations, demand forecasting, and AI insights, giving operators a data-backed plan from pre-lease to stabilization.

DALLAS, Oct. 8, 2026 /PRNewswire/ --  Rentana, the AI-powered revenue intelligence platform for multifamily owners, operators, and developers, today announced Lease Up Mode, solving something multifamily revenue management has never solved before: the lease-up. Every multifamily revenue management platform on the market, from long-standing incumbents to newer entrants, was built for stabilized assets, leaving lease-ups to patchwork spreadsheet modeling and manual pricing when a revenue management platform would be most valuable. Built alongside the operators and developers running active lease-ups, Lease Up Mode gives multifamily teams the data-backed revenue intelligence to meet underwritten expectations and find opportunities to outperform them.

"Before Lease Up Mode, every pricing decision pointed back to occupancy, which is a lagging indicator on a lease-up," said Alex Bitto, Development & Training Manager, New Land Enterprises. "Now we can track against leased percentage goals, so our pricing is truly proactive and occupancy naturally follows. Customization is a big reason we chose Rentana, and this feature, along with the partnership behind it, keeps building that trust."

Few assets in a portfolio get more scrutiny than a lease-up and rightfully so. The organization has potentially invested $100 million into a new asset expected to achieve above-average returns. Yet many multifamily developers and operators have been stuck managing these assets via spreadsheets, giving limited revenue intelligence into trending demand, market fluctuations, and forecasting. Layer on the pains of manual lease expiration management and you have a recipe for delayed stabilization and missed underwriting.

Rentana heard this from their industry partners and built the answer: advanced analytics, AI insights, and public demand signals tailored to the asset's specific market, giving teams earlier visibility into what unit types are lagging, which are seeing faster absorption, and how to confidently price.

"Our partners loved the insights provided on their stabilized assets and told us they needed the same level of analytics built specifically for lease-ups, and we got to work," said Julie Blanc, Co-Founder and CEO of Rentana. "Our customers are our best building partners, the people closest to the pain and best positioned to tell us what will actually move the needle for them. That's how Lease Up Mode was built, and it's how everything at Rentana is built. The closeness we have with our customers, and our commitment to their success, is what drives everything we ship."

How Rentana Solved It

Turn on Lease Up Mode, enter a pre-lease start date and a target stabilization date, and Rentana generates monthly lease targets built around that property's timeline and seasonality. Setup takes minutes, teams are working from a live plan the same day, and from there the industry-leading AI and analytics platform works with your team to achieve the lease-up's underwritten goals:

• Targets that fit the delivery schedule and seasonality. And the flexibility to adjust as construction timelines become clear.
• A dynamic lease forecast updating daily with the latest leasing and sales funnel insights.
• Recommendations calibrated to the plan. Pricing measures against lease targets, not a stabilized occupancy number, and AI surfaces trends sooner in the sparse data environment.
• Pro forma tracking for ownership updates. Teams can track achieved rents against pro forma for reporting and visibility.

Every recommendation stays transparent and explainable, and operators are still in control whether to accept, adjust, or reject each one.

A Second Opinion When the Data Is Thin

Lease Up Mode builds on the summer launch of Ask Rentana. Rentana's AI features now receive the full lease-up plan as context, so answers are measured against the property's own targets and stabilization date.

Operators can ask how they're tracking versus the plan and where the variances might be, whether a slow month is due to traffic, tours, or conversion, or why Rentana recommended a rent change on a specific unit type. Answers come back with charts and tables ready for the next ownership update.

Every property in Lease Up Mode runs in a private environment. Customer data is never shared across portfolios, market comparisons use publicly available data, and Rentana is SOC 2 Type II certified.

Lease Up Mode will be available to all Rentana customers at no additional cost.

About Rentana

Rentana is an AI-powered revenue intelligence platform purpose-built for multifamily owners, operators, and developers, built by alumni of Stripe, Airtable, and Airbnb. Trusted by multiple NMHC Top 50 members, Rentana holds a 4.9 rating on G2 and is ranked the #1 Revenue Management platform on Revyse. Book a demo at rentana.io/demo.

Media Contact: [email protected]

SOURCE Rentana, Inc.