PORTLAND, Ore., May 28, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today announced a multi-year local TV ratings contract with KCWX-TV, San Antonio.
The agreement makes KCWX-TV the fourth station in San Antonio to use Rentrak's TV ratings.
"We are very excited to become the newest station in San Antonio to use Rentrak," said Carmen Tawil, Managing Partner at KCWX-TV. "Our station looks forward to utilizing Rentrak as our ratings currency to increase sales on a national, regional and local level."
"Rentrak is extremely pleased to add KCWX-TV to our roster and continue our expansion in the San Antonio market," said Steve Walsh, Senior Vice President of Local Market Television at Rentrak.
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide, with more than 215 stations currently subscribing to Rentrak's local station measurement service. The service incorporates information from over 24 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing information available.
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.
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