PORTLAND, Ore., April 24, 2014 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in precisely measuring movies and TV everywhere, today announced the top ten digital movie purchases and rentals of the first quarter of 2014 based on consumer transaction rate. The report includes Internet Video on Demand (iVOD) and Electronic Sell-Through (EST), for both Standard-Definition and Digital HD movie purchases and rentals.
Disney's Frozen, which won an Oscar® for Best Animated Feature Film, took the top spot as the number one Digital Download for Q1 2014. Sony's Oscar®-nominated film Captain Phillips landed at the number two position. Six of the top 10 films were either Oscar® winners or Oscar®-nominated films. Overall, Warner Brothers ranked as the number one studio for movies purchased and rented digitally in Q1 2014.
"Electronic Sell-Through (EST) and Internet Video on Demand (iVOD) saw noteworthy growth in the first quarter of 2014, largely driven by the terrific films made available by the studios, including all the Oscar winners and Oscar-nominated films that were available to download during the first quarter as broken out in our chart below," said Chris Roberts, Rentrak's senior vice president sales, OnDemand products.
"Impressively, Rentrak's Digital Download Essentials Industry Service demonstrates the vital importance of a strong slate of Oscar-caliber films," added Rentrak's Senior Media Analyst Paul Dergarabedian. "That strength creates a ripple effect that has a long-lasting positive impact during the post-theatrical release period on digital platforms in the first quarter."
According to the company's Digital Download Essentials® Industry Service, here are the top ten purchased and rented movies for the first quarter, per data collected from week ending Jan. 5 through March 30, 2014:
About Digital Download Essentials® Rentrak's Digital Download Essentials is the industry's only service that collects, verifies, consolidates and reports on all content digitally downloaded and streamed via the Internet including Electronic Sell-Through (EST), Internet Video on Demand (iVOD) and subscription-based (sVOD) streaming transactions. Digital Download Essentials lets clients know the exact performance of their digital content across multiple providers allowing them to make effective and informed decisions regarding their Internet-based movie and television content. Learn more.
About Rentrak Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.