As the trusted standard for all studio box office reporting, Rentrak provides intelligence into overnight theatre-level reporting across the global theatrical market. Coupled with the official reported data, studios are able to analyze admissions and gross results in over 50 territories using Rentrak's suite of products.
Rentrak's President of Theatrical Worldwide, Ron Giambra commented, "A Good Day to Die Hard is the No.1 film in the world for the second consecutive weekend, with an estimated weekend gross of $45.7 million and a new worldwide cume of $185.5 million. Domestically, Identity Thief is back at No.1, its new domestic cume now stands at $93.7 million."
*Territory is a movie studio term for regions of the world consisting of various countries
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About Rentrak Corporation
Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com