PORTLAND, Ore., April 24, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and movie industries, today announced an expansion of its partnership with Nexstar Broadcasting Group. The new multi-year local TV ratings contract adds two stations in Memphis, Tennessee, WPTY (ABC) and WLMT (CW).
Nexstar Broadcasting Group, which began working with Rentrak in 2010 with three stations, now has a total of 10 stations in six different markets that use Rentrak's advanced TV measurement service.
"Nexstar has been, and will always be, focused on new and enhanced marketing solutions for our clients. Being able to provide our clients with viable and robust next generation information including geo-targeting and consumer segmentation with purchase behavior database overlays, is valuable in today's television landscape. As such, we look to expanding our relationship with the services that Rentrak provides in our Memphis operations," said Tim Busch, Executive Vice President and Chief Operating Officer of Nexstar Broadcasting Group. "The benefit of their systems and information is of great value to our advertisers in achieving unparalleled marketing solutions."
"Nexstar has benefited from using our revolutionary ratings service for over three years," said Cathy Hetzel, Corporate President and President of Advanced Media and Information at Rentrak. "We are very excited to expand our relationship and assist them with their continued success in one of their newest acquisition markets; Memphis, Tennessee."
Rentrak's television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 25 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.
About Rentrak: Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies. Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit www.rentrak.com.