Rentrak Signs Video On Demand Measurement Agreement With 210 Digital Media

—Rentrak Will Provide Insight to Paid VOD Television Content—

Jun 10, 2013, 07:00 ET from Rentrak

PORTLAND, Ore., June 10, 2013 /PRNewswire/ -- Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today announced that it has signed a contract with 210 Digital Media, a leader in paid Video On Demand content, to use Rentrak's OnDemand Essentials™ service.

210 Digital Media, which produces and distributes digital programming to cable, satellite and broadcast companies worldwide, will use OnDemand Essentials to measure and report on demand viewing to better serve its customers.

"210 Digital Media's commitment to using best-of-breed technology led us to Rentrak's suite of Video On Demand metrics," said Vincent Anelle, President of 210 Digital Media. "Rentrak's OnDemand Essentials tools have provided us with the competitive business intelligence needed to nimbly adapt our schedule to satisfy our rapidly fluctuating consumer preferences."

"Signing 210 Digital Media highlights the valuable role Rentrak plays as the amount of content available and viewership on demand continues to grow. Our clients rely on Rentrak's measurement service to accurately measure content and to provide the information needed to make important business decisions," said Cathy Hetzel, Rentrak's Corporate President and President of Advanced Media & Information.

Rentrak's OnDemand Essentials is the leader in Video on Demand measurement, processing daily, census-level on demand information from over 107 million TVs from 40 cable, telco and satellite providers, as well as from all of the top 25 TV operators offering VOD. More than 170 network and studio clients use Rentrak's extensive on demand information.

About 210 Digital Media

210 Digital Media is the broadcasting division created by the Magna Publishing Group to service the growing needs of today's VOD cable consumer.  210 Digital Media produces and distributes tier-1 high-definition digital programming to cable, satellite, and broadband. 

About Rentrak

Rentrak (NASDAQ: RENT) is the entertainment and marketing industries' premier provider of worldwide consumer viewership information, precisely measuring actual viewing behavior of movies and TV everywhere. Using our proprietary intelligence and technology, combined with advanced demographics, only Rentrak is the census currency for VOD and Movies.  Rentrak provides the stable and robust audience measurement services that movie, television and advertising professionals across the globe have come to rely on to better deliver their business goals and more precisely target advertising across numerous platforms including box office, multiscreen television and home video. For more information on Rentrak, please visit



Contact for 210 Digital Media: Vincent Anelle Office: 201-820-3995 x102 E-mail:

Contact for Rentrak: Antoine Ibrahim Office: 646-722-1561 E-mail:

SOURCE Rentrak