RepairClinic.com Enlists Fry, Inc. for E-commerce Site Redesign

ANN ARBOR, Mich., March 2 /PRNewswire/ -- Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (Nasdaq: MCRS) and a leading e-commerce solutions provider today announced that RepairClinic.com, an online source of appliance parts and accessories, has chosen Fry to redesign its e-commerce site.

RepairClinic.com is the online source for home appliance parts and accessories dedicated to providing consumers with a complete solution for obtaining the parts, information and expert advice they need to fix their own appliances. The site has offered do-it-yourself consumers competitive pricing, expedited delivery and helpful information online for over a decade. Seeking an updated look and better tools for its customers, RepairClinic.com enlisted Fry to redesign the site based on Fry's knowledge of e-commerce, creative design and user experience.  

"We conducted an exhaustive search of web design companies and selected Fry for its e-commerce expertise and incredible portfolio of work," said Chris Hall, president of RepairClinic.com. "We are consistently reassured by the breadth and skill of the Fry team and have been very impressed with the process so far."

In addition to creative design, Fry will perform branding activities for the site including creation of a new logo and tag line. The new site will better communicate the quality and reliability of the brands and lead consumers to find the right information and tools for their needs.

"When designing an e-commerce site, it is crucial that the parties involved have a deep understanding of how consumers think, feel and act online," said Rudy Pataro, president of Fry. "We are pleased to offer our expertise to RepairClinic.com in the development and redesign of its e-commerce site, and are confident it will drive consumer satisfaction and increase purchasing activity."

About Repair Clinic

Founded in Canton, Mich., in 1999, RepairClinic.com® is the most comprehensive online resource for do-it-yourself home appliance repair help, parts and information. The site features more than 80 appliance brands—including Kenmore, Whirlpool, Maytag, GE, Frigidaire, and LG—across 16 appliance types (e.g., washers, dryers, refrigerators, stoves, ovens, and dishwashers). Do-it-yourselfers use the intuitive PartDetective® to find the part they need or the leading-edge service, RepairGuru®, for customized, free repair help online. Appliance parts are stocked in a 72,000 sq. ft. facility and shipped the same business day. Visit RepairClinic.com for more information.

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions.  From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool.  One of the industry's leading e-commerce solutions, Open Commerce Platform(TM), was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at www.fry.com.

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SOURCE Fry, Inc.