NEW YORK, Sept. 14, 2016 /PRNewswire/ -- Vintage, the capital markets, corporate services and institutional & fund services division of PR Newswire, have posted the results of the fifth question from its 2016 edition of the Shareholder Confidence 365 Study.
Question #5: Do you use an iPad of similar mobile smart device / tablet for stock research?
More and more, institutional investors are getting up from their well-worn chairs in front of their Bloomberg Portals. The comparative 2X flip-flop with individual investors is perplexing: perhaps the tools favored by Main Street are not optimized for smart mobile user-experience (UX).
What shareholder communications can do to assure a smart UX for visitors is build/design your IR website to be responsive. Responsive design automatically displays content based on screen size, platform and orientation.
One important caveat – most IR websites cannot be built with responsive design if your main corporate site is not responsive. Generally, IR websites are constructed using corporate site's look-and-feel, or to use webspeak, using the corporate website's cascading style sheet (CSS). The use of the CSS assures that shareholders have a consistent experience navigating throughout a company's entire website.
Request a hardcopy version of the complete report here: http://e.prnewswire.com/Shareholder-confidence-365-study.html
To review more report infographics, visit our blog here: https://irblog.prnewswire.com/category/2016-how-investors-consume-ir-content-wall-v-main-streets/
Vintage, a PR Newswire division, is a top-three provider of full-service regulatory compliance and shareholder communications services, delivered across our three practice areas: Capital Markets, Corporate Services and Institutional & Fund Services. Founded in 2002 and acquired by PR Newswire in 2007, Vintage has evolved to become the industry's intelligent value choice. We deliver a flexible balance of people, facilities and technology to ensure that regulatory compliance and shareholder communications processes are efficient, transparent and painless. Services include IPO registrations, transactions, virtual data rooms, EDGAR & XBRL filing, typesetting, financial printing and investor relations websites.
About PR Newswire
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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Bradley H. Smith
Director of Marketing, IR and Compliance Services
PR Newswire & Vintage
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/report-two-thirds-of-wall-street-use-mobile-devices-for-equity-research-300327835.html