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Reportlinker Adds European Markets for Hearing Aids and Audiology Devices 2011


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Reportlinker

Jun 13, 2011, 01:16 ET

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NEW YORK, June 13, 2011 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

European Markets for Hearing Aids and Audiology Devices 2011

http://www.reportlinker.com/p0548300/European-Markets-for-Hearing-Aids-and-Audiology-Devices-2011.html?utm_source=prnewswire&utm_medium=pr&utm_campaign=Surgical_Equipment

The retail European hearing aid and audiology device market was valued at over euro 3.8 billion in 2010, while the wholesale market was valued at almost euro 1.3 billion. The retail market is expected to grow rapidly by 2017 due to aggressive growth strategies among local and international retail chains and the adoption of new technologies such as wireless Bluetooth® hearing aids and receiver-in-canal models. In addition, the European market for hearing devices exhibits high market potential as the penetration of hearing aid users in Europe is only 18.5%. Growth of the hearing device market is largely dependent on the reimbursement policies of each country, the technological innovations that are offered by the manufacturers and the distribution of hearing aids by the retailers to the end users. This report includes a comprehensive analyses of the wholesale and retail hearing aid markets by style, circuit and battery size and the market for cochlear implants.

The European markets include:

- Austria,

- Belgium,

- Denmark,

- Finland,

- France,

- Germany,

- Italy,

- the Netherlands,

- Norway,

- Portugal,

- Spain,

- Sweden and

- Switzerland

Phonak, Oticon, Siemens, GN ReSound and Widex lead the almost euro 1.3 billion wholesale market, while Cochlear and MED-EL lead the cochlear implant market. This report provides a comprehensive and detailed analysis of market revenues by device type, market forecasts through 2017, unit sales, average selling prices, market drivers and limiters and a detailed competitive analysis, including manufacturer market shares and product portfolios.

The executive summary of this report is also available for sale.

TABLE OF CONTENTS

TABLE OF CONTENTS.I

LIST OF FIGURES.XIII

LIST OF CHARTS.XXII

EXECUTIVE SUMMARY 1

1.1 TOTAL EUROPEAN HEARING AID DEVICE MARKETS 1

1.2 PENETRATION RATES BY COUNTRY .. 2

1.3 GROWTH TRENDS BY COUNTRY.. 3

1.4 EUROPEAN WHOLESALE HEARING AID MARKETS. 4

1.5 EUROPEAN RETAIL HEARING AID MARKETS 5

1.6 HEARING AIDS BY STYLE 6

1.7 HEARING AIDS BY BATTERY SIZE .. 7

1.8 HEARING AIDS BY CIRCUIT TYPE 8

1.9 EUROPEAN COCHLEAR IMPLANT DEVICE MARKETS. 9

1.10 EUROPEAN HEARING AID BATTERY MARKETS.. 10

1.11 WHOLESALE HEARING AID COMPETITIVE ANALYSIS. 11

1.12 RETAIL HEARING AID COMPETITIVE ANALYSIS 12

RESEARCH METHODOLOGY 13

2.1 RESEARCH SCOPE . 13

2.2 IDATA'S 9-STEP METHODOLOGY . 13

Step 1: Project Initiation & Team Selection 14

Step 2: Prepare Data Systems and Perform Secondary Research 15

Step 3: Preparation for Interviews & Questionnaire Design . 16

Step 4: Performing Primary Research 17

Step 5: Research Analysis: Establishing Baseline Estimates . 19

Step 6: Market Forecast and Analysis 20

Step 7: Identify Strategic Opportunities 22

Step 8: Final Review and Market Release 23

Step 9: Customer Feedback and Market Monitoring.. 23

EUROPEAN HEARING DEVICE MARKETS 25

3.1 INTRODUCTION .. 25

3.1.1 Types of Hearing Loss 25

3.1.2 Standard Hearing Aid. 26

3.1.2.1 Hearing Aid Styles 26

3.1.2.2 Hearing Aid by Circuit ..28

3.1.2.3 Hearing Aid by Battery Size 31

3.1.3 Cochlear Implants. 31

3.1.4 Hearing Aid Batteries . 32

3.2 CURRENCY EXCHANGE RATES .. 33

3.3 POPULATION STATISTICS.. 34

3.4 MARKET OVERVIEW 35

3.5 MARKET BY SEGMENT 37

3.6 HEARING AID DEVICE MARKET 41

3.6.1 Wholesale Hearing Aid Device Market . 41

3.6.2 Retail Hearing Aid Market 44

3.7 PENETRATION RATES BY COUNTRY 47

3.8 MARKET DRIVERS AND LIMITERS 54

3.8.1 Market Drivers 54

3.8.2 Market Limiters.. 55

3.9 COMPETITIVE ANALYSIS .. 57

3.9.1 Wholesale Hearing Aid Market . 57

3.9.2 Retail Hearing Aid Market 63

3.9.3 Consolidated Hearing Device Market 70

3.10 MERGERS AND ACQUISITIONS . 75

COUNTRY PROFILES 76

4.1 INTRODUCTION .. 76

4.1.1 Population. 76

4.1.2 GDP per Capita . 77

4.1.3 Hearing Aid Penetration Rate 78

4.1.4 Price Index 78

4.2 GERMANY. 80

4.3 FRANCE.. 81

4.4 U.K. . 82

4.5 ITALY .. 83

4.6 SPAIN .. 84

4.7 NETHERLANDS 85

4.8 BELGIUM 86

4.9 SWEDEN. 87

4.10 DENMARK .. 88

4.11 NORWAY. 89

4.12 FINLAND . 90

4.13 PORTUGAL . 91

4.14 AUSTRIA . 92

4.15 SWITZERLAND.. 93

GERMAN HEARING AID MARKET 94

5.1 INTRODUCTION .. 94

5.1.1 Reimbursement Policies. 94

5.1.2 Industry Structure . 94

5.2 HEARING AID COUNTRY STATISTICS . 95

5.3 MARKET ANALYSIS AND FORECAST .. 97

5.3.1 Wholesale Hearing Aid Market . 97

5.3.2 Retail Hearing Aid Market. 100

5.4 UNIT ANALYSIS .. 103

5.4.1 Units Sold by Style . 103

5.4.2 Units Sold by Battery Size.. 106

5.4.3 Units Sold by Circuit. 109

5.5 MARKET DRIVERS AND LIMITERS . 113

5.5.1 Market Drivers. 113

5.5.2 Market Limiters 113

5.6 COMPETITIVE ANALYSIS 115

5.6.1 Wholesale Hearing Aid Market .. 115

5.6.2 Retail Hearing Aid Market. 119

FRENCH HEARING AID MARKET.. 122

6.1 INTRODUCTION 122

6.1.1 Reimbursement Policies.. 122

6.1.2 Industry Structure .. 122

6.2 HEARING AID COUNTRY STATISTICS .. 123

6.3 MARKET ANALYSIS AND FORECAST 125

6.3.1 Wholesale Hearing Aid Market .. 125

6.3.2 Retail Hearing Aid Market. 128

6.4 UNIT ANALYSIS .. 131

6.4.1 Units Sold by Style . 131

6.4.2 Units Sold by Battery Size.. 134

6.4.3 Units Sold by Circuit. 137

6.5 MARKET DRIVERS AND LIMITERS . 141

6.5.1 Market Drivers. 141

6.5.2 Market Limiters 141

6.6 COMPETITIVE ANALYSIS 142

6.6.1 Wholesale Hearing Aid Market .. 142

6.6.2 Retail Hearing Aid Market. 146

U.K. HEARING AID MARKET.. 149

7.1 INTRODUCTION 149

7.1.1 Reimbursement Policies.. 149

7.1.2 Industry Structure .. 149

7.2 HEARING AID COUNTRY STATISTICS .. 150

7.3 MARKET ANALYSIS AND FORECAST 152

7.3.1 Total Wholesale Hearing Aid Market .. 152

7.3.1.1 Public Wholesale Hearing Aid Market 156

7.3.1.2 Private Wholesale Hearing Aid Market..160

7.3.2 Total Retail Hearing Aid Market 164

7.3.2.1 Public Retail Hearing Aid Market.168

7.3.2.2 Private Retail Hearing Aid Market172

7.4 UNIT ANALYSIS .. 176

7.4.1 Units Sold by Style . 176

7.4.2 Units Sold by Battery Size.. 179

7.4.3 Units Sold by Circuit. 182

7.5 MARKET DRIVERS AND LIMITERS . 186

7.5.1 Market Drivers. 186

NHS Dispensing Free Hearing Aids.186

7.5.2 Market Limiters 186

Pricing Pressure on the Wholesale Hearing Aid Market ..186

7.6 COMPETITIVE ANALYSIS 188

7.6.1 Wholesale Hearing Aid Market .. 188

7.6.2 Retail Hearing Aid Market. 192

ITALIAN HEARING AID MARKET.. 196

8.1 INTRODUCTION 196

8.1.1 Reimbursement Policies.. 196

8.1.2 Industry Structure .. 196

8.2 HEARING AID COUNTRY STATISTICS .. 197

8.3 MARKET ANALYSIS AND FORECAST 199

8.3.1 Wholesale Hearing Aid Market .. 199

8.3.2 Retail Hearing Aid Market. 202

8.4 UNIT ANALYSIS .. 205

8.4.1 Units Sold by Style . 205

8.4.2 Units Sold by Battery Size.. 208

8.4.3 Units Sold by Circuit. 211

8.5 MARKET DRIVERS AND LIMITERS . 215

8.5.1 Market Drivers. 215

8.5.2 Market Limiters 215

8.6 COMPETITIVE ANALYSIS 217

8.6.1 Wholesale Hearing Aid Market .. 217

8.6.2 Retail Hearing Aid Market. 221

SPANISH HEARING AID MARKET.. 224

9.1 INTRODUCTION 224

9.1.1 Reimbursement Policies.. 224

9.1.2 Industry Structure .. 224

9.2 HEARING AID COUNTRY STATISTICS .. 225

9.3 MARKET ANALYSIS AND FORECAST 227

9.3.1 Wholesale Hearing Aid Market .. 227

9.3.2 Retail Hearing Aid Market. 230

9.4 UNIT ANALYSIS .. 233

9.4.1 Units Sold by Style . 233

9.4.2 Units Sold by Battery Size.. 236

9.4.3 Units Sold by Circuit. 239

9.5 MARKET DRIVERS AND LIMITERS . 243

9.5.1 Market Drivers. 243

9.5.2 Market Limiters 243

9.6 COMPETITIVE ANALYSIS 245

9.6.1 Wholesale Hearing Aid Market .. 245

9.6.2 Retail Hearing Aid Market. 249

DUTCH HEARING AID MARKET . 252

10.1 INTRODUCTION . 252

10.1.1 Reimbursement Policies 252

10.1.2 Industry Structure 252

10.2 HEARING AID COUNTRY STATISTICS 253

10.3 MARKET ANALYSIS AND FORECAST . 255

10.3.1 Wholesale Hearing Aid Market 255

10.3.2 Retail Hearing Aid Market.. 258

10.3.2.1 Hypothetical Scenario ..262

10.4 UNIT ANALYSIS 265

10.4.1 Units Sold by Style .. 265

10.4.2 Units Sold by Battery Size 268

10.4.3 Units Sold by Circuit.. 271

10.5 MARKET DRIVERS AND LIMITERS .. 275

10.5.1 Market Drivers.. 275

10.5.2 Market Limiters. 275

10.6 COMPETITIVE ANALYSIS . 277

10.6.1 Wholesale Hearing Aid Market 277

10.6.2 Retail Hearing Aid Market.. 281

BELGIAN HEARING AID MARKET 284

11.1 INTRODUCTION . 284

11.1.1 Reimbursement Policies 284

11.1.2 Industry Structure 284

11.2 HEARING AID COUNTRY STATISTICS 285

11.3 MARKET ANALYSIS AND FORECAST . 287

11.3.1 Wholesale Hearing Aid Market 287

11.3.2 Retail Hearing Aid Market.. 290

11.4 UNIT ANALYSIS 293

11.4.1 Units Sold by Style .. 293

11.4.2 Units Sold by Battery Size 296

11.4.3 Units Sold by Circuit.. 299

11.5 MARKET DRIVERS AND LIMITERS .. 303

11.5.1 Market Drivers.. 303

11.5.2 Market Limiters. 303

11.6 COMPETITIVE ANALYSIS . 304

11.6.1 Wholesale Hearing Aid Market 304

11.6.2 Retail Hearing Aid Market.. 308

SWEDISH HEARING AID MARKET 311

12.1 INTRODUCTION . 311

12.1.1 Reimbursement Policies 311

12.1.2 Industry Structure 311

12.2 HEARING AID COUNTRY STATISTICS 312

12.3 MARKET ANALYSIS AND FORECAST . 314

12.3.1 Wholesale Hearing Aid Market 314

12.3.2 Retail Hearing Aid Market.. 318

12.4 UNIT ANALYSIS 322

12.4.1 Units Sold by Style .. 322

12.4.2 Units Sold by Battery Size 325

12.4.3 Units Sold by Circuit.. 328

12.5 MARKET DRIVERS AND LIMITERS .. 332

12.5.1 Market Drivers.. 332

12.5.2 Market Limiters. 332

12.6 COMPETITIVE ANALYSIS . 334

12.6.1 Wholesale Hearing Aid Market 334

12.6.2 Retail Hearing Aid Market.. 338

DANISH HEARING AID MARKET 341

13.1 INTRODUCTION . 341

13.1.1 Reimbursement Policies 341

13.1.2 Industry Structure 341

13.2 HEARING AID COUNTRY STATISTICS 342

13.3 MARKET ANALYSIS AND FORECAST . 344

13.3.1 Wholesale Hearing Aid Market 344

13.3.2 Retail Hearing Aid Market.. 348

13.4 UNIT ANALYSIS 352

13.4.1 Units Sold by Style .. 352

13.4.2 Units Sold by Battery Size 355

13.4.3 Units Sold by Circuit.. 358

13.5 MARKET DRIVERS AND LIMITERS .. 362

13.5.1 Market Drivers.. 362

13.5.2 Market Limiters. 363

13.6 COMPETITIVE ANALYSIS . 364

13.6.1 Wholesale Hearing Aid Market 364

13.6.2 Retail Hearing Aid Market.. 368

NORWEGIAN HEARING AID MARKET.. 371

14.1 INTRODUCTION . 371

14.1.1 Reimbursement Policies 371

14.1.2 Industry Structure 371

14.2 HEARING AID COUNTRY STATISTICS 372

14.3 MARKET ANALYSIS AND FORECAST . 374

14.3.1 Wholesale Hearing Aid Market 374

14.3.2 Retail Hearing Aid Market.. 378

14.4 UNIT ANALYSIS 382

14.4.1 Units Sold by Style .. 382

14.4.2 Units Sold by Battery Size 385

14.4.3 Units Sold by Circuit.. 388

14.5 MARKET DRIVERS AND LIMITERS .. 392

14.5.1 Market Drivers.. 392

14.5.2 Market Limiters. 392

14.6 COMPETITIVE ANALYSIS . 394

14.6.1 Wholesale Hearing Aid Market 394

14.6.2 Retail Hearing Aid Market.. 398

FINNISH HEARING AID MARKET .. 401

15.1 INTRODUCTION . 401

15.1.1 Reimbursement Policies 401

15.1.2 Industry Structure 401

15.2 HEARING AID COUNTRY STATISTICS 402

15.3 MARKET ANALYSIS AND FORECAST . 404

15.3.1 Wholesale Hearing Aid Market 404

15.3.2 Retail Hearing Aid Market.. 407

15.4 UNIT ANALYSIS 410

15.4.1 Units Sold by Style .. 410

15.4.2 Units Sold by Battery Size 413

15.4.3 Units Sold by Circuit.. 416

15.5 MARKET DRIVERS AND LIMITERS .. 420

15.5.1 Market Drivers.. 420

15.5.2 Market Limiters. 420

15.6 COMPETITIVE ANALYSIS . 422

15.6.1 Wholesale Hearing Aid Market 422

15.6.2 Retail Hearing Aid Market.. 426

PORTUGUESE HEARING AID MARKET 429

16.1 INTRODUCTION . 429

16.1.1 Reimbursement Policies 429

16.1.2 Industry Structure 429

16.2 HEARING AID COUNTRY STATISTICS 430

16.3 MARKET ANALYSIS AND FORECAST . 432

16.3.1 Wholesale Hearing Aid Market 432

16.3.2 Retail Hearing Aid Market.. 435

16.4 UNIT ANALYSIS 438

16.4.1 Units Sold by Style .. 438

16.4.2 Units Sold by Battery Size 441

16.4.3 Units Sold by Circuit.. 444

16.5 MARKET DRIVERS AND LIMITERS .. 448

16.5.1 Market Drivers.. 448

16.5.2 Market Limiters. 448

16.6 COMPETITIVE ANALYSIS . 450

16.6.1 Wholesale Hearing Aid Market 450

16.6.2 Retail Hearing Aid Market.. 454

AUSTRIAN HEARING AID MARKET. 457

17.1 INTRODUCTION . 457

17.1.1 Reimbursement Policies 457

17.1.2 Industry Structure 457

17.2 HEARING AID COUNTRY STATISTICS 458

17.3 MARKET ANALYSIS AND FORECAST . 460

17.3.1 Wholesale Hearing Aid Market 460

17.3.2 Retail Hearing Aid Market.. 463

17.4 UNIT ANALYSIS 466

17.4.1 Units Sold by Style .. 466

17.4.2 Units Sold by Battery Size 469

17.4.3 Units Sold by Circuit.. 472

17.5 MARKET DRIVERS AND LIMITERS .. 476

17.5.1 Market Drivers.. 476

17.5.2 Market Limiters. 476

17.6 COMPETITIVE ANALYSIS . 478

17.6.1 Wholesale Hearing Aid Market 478

17.6.2 Retail Hearing Aid Market.. 482

SWISS HEARING AID MARKET. 485

18.1 INTRODUCTION . 485

18.1.1 Reimbursement Policies 485

18.1.2 Industry Structure 485

18.2 HEARING AID COUNTRY STATISTICS 486

18.3 MARKET ANALYSIS AND FORECAST . 488

18.3.1 Wholesale Hearing Aid Market 488

18.3.2 Retail Hearing Aid Market.. 492

18.4 UNIT ANALYSIS 496

18.4.1 Units Sold by Style .. 496

18.4.2 Units Sold by Battery Size 499

18.4.3 Units Sold by Circuit.. 502

18.5 MARKET DRIVERS AND LIMITERS .. 506

18.5.1 Market Drivers.. 506

18.5.2 Market Limiters. 506

18.6 COMPETITIVE ANALYSIS . 508

18.6.1 Wholesale Hearing Aid Market 508

18.6.2 Retail Hearing Aid Market.. 512

COCHLEAR IMPLANT MARKET . 515

19.1 INTRODUCTION . 515

19.1.1 Device 515

19.1.2 Patient Pathway 515

19.2 PATIENT POPULATION .. 516

19.3 MARKET ANALYSIS AND FORECAST . 518

19.4 MARKET DRIVERS AND LIMITERS .. 527

19.4.1 Market Drivers.. 527

19.4.2 Market Limiters. 528

19.5 COMPETITIVE ANALYSIS . 530

HEARING AID BATTERY MARKET 534

20.1 INTRODUCTION . 534

20.2 MARKET ANALYSIS AND FORECAST . 535

20.2.1 Hearing Aid Battery Market by Size .. 543

20.3 MARKET DRIVERS AND LIMITERS .. 549

20.3.1 Market Drivers.. 549

20.3.2 Market Limiters. 549

20.4 COMPETITIVE ANALYSIS . 551

ABBREVIATIONS 553

LIST OF FIGURES

EXECUTIVE SUMMARY 1

RESEARCH METHODOLOGY.. 13

EUROPEAN HEARING DEVICE MARKETS . 25

Figure 3-1: Exchange Rate Between Selected European Currencies and the Euro,

2010 .. 33

Figure 3-2: Hearing Aid Statistics, Europe, 2007 – 2017 . 34

Figure 3-3: Total Hearing Aid Market, Europe, 2007 – 2017 . 35

Figure 3-4: Total Hearing Aid Market, Europe, 2007 – 2017 . 36

Figure 3-5: Total Hearing Aid Market by Segment, Europe, 2007 – 2017 (euro M) . 38

Figure 3-6: Total Hearing Aid Market by Segment, Europe, 2007 – 2017 (US$) .. 39

Figure 3-7: Wholesale Hearing Aid Market, Europe, 2007 – 2017 (euro ) 42

Figure 3-8: Wholesale Hearing Aid Market, Europe, 2007 – 2017 (US$) . 42

Figure 3-9: Retail Hearing Aid Market, Europe, 2007 – 2017 (euro ). 45

Figure 3-10: Retail Hearing Aid Market, Europe, 2007 – 2017 (US$) 45

Figure 3-11: Penetration Rates by Country, Hearing Aid Market, Europe,

2007 – 2017 (Part 1 of 2) . 51

Figure 3-12: Penetration Rates by Country, Hearing Aid Market, Europe,

2007 – 2017 (Part 2 of 2) . 52

Figure 3-13: Drivers and Limiters, Hearing Aid Devices, Europe, 2010 56

Figure 3-14: Leading Competitors, Wholesale Hearing Aid Market, Europe,

2010 (Part 1 of 2) 60

Figure 3-15: Leading Competitors, Wholesale Hearing Aid Market, Europe,

2010 (Part 2 of 2) 61

Figure 3-16: Leading Competitors, Retail Hearing Aid Market, Europe,

2010 (Part 1 of 2) 67

Figure 3-17: Leading Competitors, Retail Hearing Aid Market, Europe,

2010 (Part 2 of 2) 68

Figure 3-18: Leading Competitors, Consolidated Hearing Device Market, Europe,

2010 .. 73

COUNTRY PROFILES .. 76

Figure 4-1: Population, Europe, 2010 .. 76

Figure 4-2: GDP per Capita, Europe, 2010 . 77

Figure 4-3: Retail Price Indices for Hearing Aids, Europe, 2010.. 79

GERMAN HEARING AID MARKET .. 94

Figure 5-1: Hearing Aid Statistics, Germany, 2007 – 2017 . 95

Figure 5-2: Wholesale Hearing Aid Market, Germany, 2007 – 2017 (euro ) 98

Figure 5-3: Wholesale Hearing Aid Market, Germany, 2007 – 2017 (US$) . 98

Figure 5-4: Retail Hearing Aid Market, Germany, 2007 – 2017 (euro ).. 101

Figure 5-5: Retail Hearing Aid Market, Germany, 2007 – 2017 (US$) 101

Figure 5-6: Units Sold by Style, Germany, 2007 – 2017 104

Figure 5-7: Units Sold by Battery Size, Germany, 2007 – 2017 . 107

Figure 5-8: Units Sold by Circuit, Germany, 2007 – 2017 111

Figure 5-9: Drivers and Limiters, Hearing Aid Market, Germany, 2010 . 114

Figure 5-10: Leading Competitors, Wholesale Hearing Aid Market, Germany,

2010 117

Figure 5-11: Leading Competitors, Retail Hearing Aid Market, Germany, 2010. 120

FRENCH HEARING AID MARKET . 122

Figure 6-1: Hearing Aid Statistics, France, 2007 – 2017 123

Figure 6-2: Wholesale Hearing Aid Market, France, 2007 – 2017 (euro ).. 126

Figure 6-3: Wholesale Hearing Aid Market, France, 2007 – 2017 (US$) 126

Figure 6-4: Retail Hearing Aid Market, France, 2007 – 2017 (euro ) .. 129

Figure 6-5: Retail Hearing Aid Market, France, 2007 – 2017 (US$). 129

Figure 6-6: Units Sold by Style, France, 2007 – 2017. 132

Figure 6-7: Units Sold by Battery Size, France, 2007 – 2017.. 135

Figure 6-8: Units Sold by Circuit, France, 2007 – 2017. 139

Figure 6-9: Drivers and Limiters, Hearing Aid Market, France, 2010.. 142

Figure 6-10: Leading Competitors, Wholesale Hearing Aid Market, France,

2010 144

Figure 6-11: Leading Competitors, Retail Hearing Aid Market, France, 2010 . 147

U.K. HEARING AID MARKET .. 149

Figure 7-1: Hearing Aid Statistics, U.K., 2007 – 2017 150

Figure 7-2: Total Wholesale Hearing Aid Market, U.K., 2007 – 2017 (euro ).. 153

Figure 7-3: Total Wholesale Hearing Aid Market, U.K., 2007 – 2017 (US$) 153

Figure 7-4: Total Wholesale Hearing Aid Market, U.K., 2007 – 2017 (pounds Sterling).. 154

Figure 7-5: Public Wholesale Hearing Aid Market, U.K., 2007 – 2017 (euro ) 157

Figure 7-6: Public Wholesale Hearing Aid Market, U.K., 2007 – 2017 (US$) . 157

Figure 7-7: Public Wholesale Hearing Aid Market, U.K., 2007 – 2017 (pounds Sterling) 158

Figure 7-8: Private Wholesale Hearing Aid Market, U.K., 2007 – 2017 (euro ) .. 161

Figure 7-9: Private Wholesale Hearing Aid Market, U.K., 2007 – 2017 (US$) 161

Figure 7-10: Private Wholesale Hearing Aid Market, U.K., 2007 – 2017 (pounds Sterling) 162

Figure 7-11: Total Retail Hearing Aid Market, U.K., 2007 – 2017 (euro ) 165

Figure 7-12: Total Retail Hearing Aid Market, U.K., 2007 – 2017 (US$).. 165

Figure 7-13: Total Retail Hearing Aid Market, U.K., 2007 – 2017 (pounds Sterling) 166

Figure 7-14: Public Retail Hearing Aid Market, U.K., 2007 – 2017 (euro ).. 169

Figure 7-15: Public Retail Hearing Aid Market, U.K., 2007 – 2017 (US$) 169

Figure 7-16: Public Retail Hearing Aid Market, U.K., 2007 – 2017 (pounds Sterling).. 170

Figure 7-17: Private Retail Hearing Aid Market, U.K., 2007 – 2017 (euro ). 173

Figure 7-18: Private Retail Hearing Aid Market, U.K., 2007 – 2017 (US$) .. 173

Figure 7-19: Private Retail Hearing Aid Market, U.K., 2007 – 2017 (pounds Sterling). 174

Figure 7-20: Units Sold by Style, U.K., 2007 – 2017.. 177

Figure 7-21: Units Sold by Battery Size, U.K., 2007 – 2017 180

Figure 7-22: Units Sold by Circuit, U.K., 2007 – 2017 .. 184

Figure 7-23: Drivers and Limiters, Hearing Aid Market, U.K., 2010 187

Figure 7-24: Leading Competitors, Wholesale Hearing Aid Market, U.K., 2010. 190

Figure 7-25: Leading Competitors, Retail Hearing Aid Market, U.K., 2010 . 194

ITALIAN HEARING AID MARKET. 196

Figure 8-1: Hearing Aid Statistics, Italy, 2007 – 2017 197

Figure 8-2: Wholesale Hearing Aid Market, Italy, 2007 – 2017 (euro ).. 200

Figure 8-3: Wholesale Hearing Aid Market, Italy, 2007 – 2017 (US$) 200

Figure 8-4: Retail Hearing Aid Market, Italy, 2007 – 2017 (euro ) .. 203

Figure 8-5: Retail Hearing Aid Market, Italy, 2007 – 2017 (US$) . 203

Figure 8-6: Units Sold by Style, Italy, 2007 – 2017. 206

Figure 8-7: Units Sold by Battery Size, Italy, 2007 – 2017 .. 209

Figure 8-8: Units Sold by Circuit, Italy, 2007 – 2017 . 213

Figure 8-9: Drivers and Limiters, Hearing Aid Market, Italy, 2010.. 216

Figure 8-10: Leading Competitors, Wholesale Hearing Aid Market, Italy, 2010 . 219

Figure 8-11: Leading Competitors, Retail Hearing Aid Market, Italy, 2010.. 222

SPANISH HEARING AID MARKET 224

Figure 9-1: Hearing Aid Statistics, Spain, 2007 – 2017 . 225

Figure 9-2: Wholesale Hearing Aid Market, Spain, 2007 – 2017 (euro ) 228

Figure 9-3: Wholesale Hearing Aid Market, Spain, 2007 – 2017 (US$).. 228

Figure 9-4: Retail Hearing Aid Market, Spain, 2007 – 2017 (euro ) . 231

Figure 9-5: Retail Hearing Aid Market, Spain, 2007 – 2017 (US$) .. 231

Figure 9-6: Units Sold by Style, Spain, 2007 – 2017 .. 234

Figure 9-7: Units Sold by Battery Size, Spain, 2007 – 2017 237

Figure 9-8: Units Sold by Circuit, Spain, 2007 – 2017 .. 241

Figure 9-9: Drivers and Limiters, Hearing Aid Market, Spain, 2010 244

Figure 9-10: Leading Competitors, Wholesale Hearing Aid Market, Spain, 2010 247

Figure 9-11: Leading Competitors, Retail Hearing Aid Market, Spain, 2010 250

DUTCH HEARING AID MARKET 252

Figure 10-1: Hearing Aid Statistics, Netherlands, 2007 – 2017.. 253

Figure 10-2: Wholesale Hearing Aid Market, Netherlands, 2007 – 2017 (euro ) . 256

Figure 10-3: Wholesale Hearing Aid Market, Netherlands, 2007 – 2017 (US$) .. 256

Figure 10-4: Retail Hearing Aid Market, Netherlands, 2007 – 2017 (euro ) . 260

Figure 10-5: Retail Hearing Aid Market, Netherlands, 2007 – 2017 (US$) 260

Figure 10-6: Retail Hearing Aid Market, Netherlands, 2007 – 2017 (euro )

(Hypothetical Scenario) . 262

Figure 10-7: Retail Hearing Aid Market, Netherlands, 2007 – 2017 (US$)

(Hypothetical Scenario) . 263

Figure 10-8: Units Sold by Style, Netherlands, 2007 – 2017 266

Figure 10-9: Units Sold by Battery Size, Netherlands, 2007 – 2017 . 269

Figure 10-10: Units Sold by Circuit, Netherlands, 2007 – 2017 . 273

Figure 10-11: Drivers and Limiters, Hearing Aid Market, Netherlands, 2010 .. 276

Figure 10-12: Leading Competitors, Wholesale Hearing Aid Market, Netherlands,

2010 279

Figure 10-13: Leading Competitors, Retail Hearing Aid Market, Netherlands,

2010 282

BELGIAN HEARING AID MARKET 284

Figure 11-1: Hearing Aid Statistics, Belgium, 2007 – 2017 . 285

Figure 11-2: Wholesale Hearing Aid Market, Belgium, 2007 – 2017 (euro ) 288

Figure 11-3: Wholesale Hearing Aid Market, Belgium, 2007 – 2017 (US$) . 288

Figure 11-4: Retail Hearing Aid Market, Belgium, 2007 – 2017 (euro ). 291

Figure 11-5: Retail Hearing Aid Market, Belgium, 2007 – 2017 (US$) .. 291

Figure 11-6: Units Sold by Style, Belgium, 2007 – 2017 .. 294

Figure 11-7: Units Sold by Battery Size, Belgium, 2007 – 2017 297

Figure 11-8: Units Sold by Circuit, Belgium, 2007 – 2017 .. 301

Figure 11-9: Drivers and Limiters, Hearing Aid Market, Belgium, 2010 304

Figure 11-10: Leading Competitors, Wholesale Hearing Aid Market, Belgium,

2010 306

Figure 11-11: Leading Competitors, Retail Hearing Aid Market, Belgium, 2010 309

SWEDISH HEARING AID MARKET .. 311

Figure 12-1: Hearing Aid Statistics, Sweden, 2007 – 2017 .. 312

Figure 12-2: Wholesale Hearing Aid Market, Sweden, 2007 – 2017 (euro ) . 315

Figure 12-3: Wholesale Hearing Aid Market, Sweden, 2007 – 2017 (US$) 315

Figure 12-4: Wholesale Hearing Aid Market, Sweden, 2007 – 2017 (kr) 316

Figure 12-5: Retail Hearing Aid Market, Sweden, 2007 – 2017 (euro ) .. 319

Figure 12-6: Retail Hearing Aid Market, Sweden, 2007 – 2017 (US$) 319

Figure 12-7: Retail Hearing Aid Market, Sweden, 2007 – 2017 (kr). 320

Figure 12-8: Units Sold by Style, Sweden, 2007 – 2017 323

Figure 12-9: Units Sold by Battery Size, Sweden, 2007 – 2017 . 326

Figure 12-10: Units Sold by Circuit, Sweden, 2007 – 2017.. 330

Figure 12-11: Drivers and Limiters, Hearing Aid Market, Sweden, 2010 .. 333

Figure 12-12: Leading Competitors, Wholesale Hearing Aid Market, Sweden,

2010 336

Figure 12-13: Leading Competitors, Retail Hearing Aid Market, Sweden, 2010 . 339

DANISH HEARING AID MARKET.. 341

Figure 13-1: Hearing Aid Statistics, Denmark, 2007 – 2017 342

Figure 13-2: Wholesale Hearing Aid Market, Denmark, 2007 – 2017 (euro ) .. 345

Figure 13-3: Wholesale Hearing Aid Market, Denmark, 2007 – 2017 (US$) 345

Figure 13-4: Wholesale Hearing Aid Market, Denmark, 2007 – 2017 (kr) . 346

Figure 13-5: Retail Hearing Aid Market, Denmark, 2007 – 2017 (euro ) 349

Figure 13-6: Retail Hearing Aid Market, Denmark, 2007 – 2017 (US$) . 349

Figure 13-7: Retail Hearing Aid Market, Denmark, 2007 – 2017 (kr).. 350

Figure 13-8: Units Sold by Style, Denmark, 2007 – 2017 . 353

Figure 13-9: Units Sold by Battery Size, Denmark, 2007 – 2017 .. 356

Figure 13-10: Units Sold by Circuit, Denmark, 2007 – 2017 360

Figure 13-11: Drivers and Limiters, Hearing Aid Market, Denmark, 2010 363

Figure 13-12: Leading Competitors, Wholesale Hearing Aid Market, Denmark,

2010 366

Figure 13-13: Leading Competitors, Retail Hearing Aid Market, Denmark,

2010 369

NORWEGIAN HEARING AID MARKET .. 371

Figure 14-1: Hearing Aid Statistics, Norway, 2007 – 2017 .. 372

Figure 14-2: Wholesale Hearing Aid Market, Norway, 2007 – 2017 (euro ) . 375

Figure 14-3: Wholesale Hearing Aid Market, Norway, 2007 – 2017 (US$) .. 375

Figure 14-4: Wholesale Hearing Aid Market, Norway, 2007 – 2017 (kr) 376

Figure 14-5: Retail Hearing Aid Market, Norway, 2007 – 2017 (euro ).. 379

Figure 14-6: Retail Hearing Aid Market, Norway, 2007 – 2017 (US$) 379

Figure 14-7: Retail Hearing Aid Market, Norway, 2007 – 2017 (kr) 380

Figure 14-8: Units Sold by Style, Norway, 2007 – 2017 383

Figure 14-9: Units Sold by Battery Size, Norway, 2007 – 2017 . 386

Figure 14-10: Units Sold by Circuit, Norway, 2007 – 2017 . 390

Figure 14-11: Drivers and Limiters, Hearing Aid Market, Norway, 2010 .. 393

Figure 14-12: Leading Competitors, Wholesale Hearing Aid Market, Norway,

2010 396

Figure 14-13: Leading Competitors, Retail Hearing Aid Market, Norway, 2010 . 399

FINNISH HEARING AID MARKET . 401

Figure 15-1: Hearing Aid Statistics, Finland, 2007 – 2017 .. 402

Figure 15-2: Wholesale Hearing Aid Market, Finland, 2007 – 2017 (euro ) . 405

Figure 15-3: Wholesale Hearing Aid Market, Finland, 2007 – 2017 (US$) 405

Figure 15-4: Retail Hearing Aid Market, Finland, 2007 – 2017 (euro ) .. 408

Figure 15-5: Retail Hearing Aid Market, Finland, 2007 – 2017 (US$) 408

Figure 15-6: Units Sold by Style, Finland, 2007 – 2017 411

Figure 15-7: Units Sold by Battery Size, Finland, 2007 – 2017.. 414

Figure 15-8: Units Sold by Circuit, Finland, 2007 – 2017. 418

Figure 15-9: Drivers and Limiters, Hearing Aid Market, Finland, 2010 . 421

Figure 15-10: Leading Competitors, Wholesale Hearing Aid Market, Finland,

2010 424

Figure 15-11: Leading Competitors, Retail Hearing Aid Market, Finland, 2010 . 427

PORTUGUESE HEARING AID MARKET . 429

Figure 16-1: Hearing Aid Statistics, Portugal, 2007 – 2017 . 430

Figure 16-2: Wholesale Hearing Aid Market, Portugal, 2007 – 2017 (euro ) 433

Figure 16-3: Wholesale Hearing Aid Market, Portugal, 2007 – 2017 (US$) . 433

Figure 16-4: Retail Hearing Aid Market, Portugal, 2007 – 2017 (euro ) . 436

Figure 16-5: Retail Hearing Aid Market, Portugal, 2007 – 2017 (US$) .. 436

Figure 16-6: Units Sold by Style, Portugal, 2007 – 2017 .. 439

Figure 16-7: Units Sold by Battery Size, Portugal, 2007 – 2017 442

Figure 16-8: Units Sold by Circuit, Portugal, 2007 – 2017 .. 446

Figure 16-9: Drivers and Limiters, Hearing Aid Market, Portugal, 2010 449

Figure 16-10: Leading Competitors, Wholesale Hearing Aid Market, Portugal,

2010 452

Figure 16-11: Leading Competitors, Retail Hearing Aid Market, Portugal, 2010 455

AUSTRIAN HEARING AID MARKET 457

Figure 17-1: Hearing Aid Statistics, Austria, 2007 – 2017 458

Figure 17-2: Wholesale Hearing Aid Market, Austria, 2007 – 2017 (euro ) .. 461

Figure 17-3: Wholesale Hearing Aid Market, Austria, 2007 – 2017 (US$) 461

Figure 17-4: Retail Hearing Aid Market, Austria, 2007 – 2017 (euro ) .. 464

Figure 17-5: Retail Hearing Aid Market, Austria, 2007 – 2017 (US$) . 464

Figure 17-6: Units Sold by Style, Austria, 2007 – 2017. 467

Figure 17-7: Units Sold by Battery Size, Austria, 2007 – 2017 .. 470

Figure 17-8: Units Sold by Circuit, Austria, 2007 – 2017 . 474

Figure 17-9: Drivers and Limiters, Hearing Aid Market, Austria, 2010 .. 477

Figure 17-10: Leading Competitors, Wholesale Hearing Aid Market, Austria,

2010 480

Figure 17-11: Leading Competitors, Retail Hearing Aid Market, Austria, 2010.. 483

SWISS HEARING AID MARKET.. 485

Figure 18-1: Hearing Aid Statistics, Switzerland, 2007 – 2017 .. 486

Figure 18-2: Wholesale Hearing Aid Market, Switzerland, 2007 – 2017 (euro M). 489

Figure 18-3: Wholesale Hearing Aid Market, Switzerland, 2007 – 2017

(US$M) . 489

Figure 18-4: Wholesale Hearing Aid Market, Switzerland, 2007 – 2017 (CHF).. 490

Figure 18-5: Retail Hearing Aid Market, Switzerland, 2007 – 2017 (euro ).. 493

Figure 18-6: Retail Hearing Aid Market, Switzerland, 2007 – 2017 (US$) 493

Figure 18-7: Retail Hearing Aid Market, Switzerland, 2007 – 2017 (CHF) .. 494

Figure 18-8: Units Sold by Style, Switzerland, 2007 – 2017 497

Figure 18-9: Units Sold by Battery Size, Switzerland, 2007 – 2017 . 500

Figure 18-10: Units Sold by Circuit, Switzerland, 2007 – 2017 . 504

Figure 18-11: Drivers and Limiters, Hearing Aid Market, Switzerland, 2010 .. 507

Figure 18-12: Leading Competitors, Wholesale Hearing Aid Market, Switzerland,

2010 510

Figure 18-13: Leading Competitors, Retail Hearing Aid Market, Switzerland,

2010 513

COCHLEAR IMPLANT MARKET. 515

Figure 19-1: Cochlear Implant Candidate Population Statistics, Europe,

2007 – 2017. 517

Figure 19-2: Cochlear Implant Market, Europe, 2007 – 2017 (euro ) .. 519

Figure 19-3: Cochlear Implant Market, Europe, 2007 – 2017 (US$). 519

Figure 19-4: Cochlear Implant Units Sold by Country, Europe, 2007 – 2017 521

Figure 19-5: Cochlear Implant Installed Base by Country, Europe, 2007 – 2017 522

Figure 19-6: Cochlear Implant ASP by Country, Europe, 2007 – 2017 (euro ) 523

Figure 19-7: Cochlear Implant ASP by Country, Europe, 2007 – 2017 (US$).. 524

Figure 19-8: Cochlear Implant Market by Country, Europe, 2007 – 2017 (euro M) .. 525

Figure 19-9: Cochlear Implant Market by Country, Europe, 2007 – 2017

(US$M) . 526

Figure 19-10: Drivers and Limiters, Cochlear Implant Market, Europe, 2010.. 529

Figure 19-11: Leading Competitors, Cochlear Implants Market, Europe, 2010 532

HEARING AID BATTERY MARKET.. 534

Figure 20-1: Hearing Aid Battery Market, Europe, 2007 – 2017 (euro ) . 536

Figure 20-2: Hearing Aid Battery Market, Europe, 2007 – 2017 (US$) .. 536

Figure 20-3: Hearing Aid Battery Units Sold (Millions) by Country, Europe,

2007 – 2017. 538

Figure 20-4: Hearing Aid Battery Wholesale ASP by Country, Europe,

2007 – 2017 (euro ) . 539

Figure 20-5: Hearing Aid Battery ASP by Country, Europe, 2007 – 2017 (US$) 540

Figure 20-6: Hearing Aid Battery Market by Country, Europe, 2007 – 2017

(euro M) 541

Figure 20-7: Hearing Aid Battery Market by Country, Europe, 2007 – 2017

(US$M) . 542

Figure 20-8: Hearing Aid Battery Units Sold by Country, Size 675, Europe,

2007 – 2017 (Millions) .. 544

Figure 20-9: Hearing Aid Battery Units Sold by Country, Size 13, Europe,

2007 – 2017 (Millions) .. 545

Figure 20-10: Hearing Aid Battery Units Sold by Country, Size 312, Europe,

2007 – 2017 (Millions) .. 546

Figure 20-11: Hearing Aid Battery Units Sold by Country, Size 10, Europe,

2007 – 2017 (Millions) .. 547

Figure 20-12: Market Drivers and Limiters, Hearing Aid Batteries, Europe,

2010 550

Figure 20-13: Leading Competitors, Hearing Aid Batteries, Europe, 2010 552

ABBREVIATIONS 553

LIST OF CHARTS

EXECUTIVE SUMMARY 1

Chart 1-1: Hearing Impaired Population, Europe, 2007 – 2017 1

Chart 1-2: Hearing Aid Penetration Rates by Country, Europe, 2010 2

Chart 1-3: Growth Trends, Wholesale Hearing Aid Market, Europe, 2007 – 2017 .. 3

Chart 1-4: Wholesale Hearing Aid Market, Europe, 2007 – 2017 4

Chart 1-5: Retail Hearing Aid Market, Europe, 2007 – 2017. 5

Chart 1-6: Hearing Aids Sold by Style, Europe, 2007 – 2017 6

Chart 1-7: Hearing Aids Sold by Battery Size, Europe, 2007 – 2017. 7

Chart 1-8: Hearing Aids Sold by Circuit Type, Europe, 2007 – 2017 8

Chart 1-9: Cochlear Implant Market, Europe, 2007 – 2017 (euro M) 9

Chart 1-10: Hearing Aid Battery Market, Europe, 2007 – 2017 (euro M) . 10

Chart 1-11: Leading Competitors, Wholesale Hearing Aid Market, Europe, 2010. 11

Chart 1-12: Leading Competitors, Retail Hearing Aid Market, Europe, 2010 . 12

RESEARCH METHODOLOGY.. 13

EUROPEAN HEARING DEVICE MARKETS . 25

Chart 3-1: Total Hearing Aid Market by Segment, Europe, 2007 – 2017 (euro M) .. 40

Chart 3-2: Wholesale Hearing Aid Market, Europe, 2007 – 2017 (euro M) . 43

Chart 3-3: Retail Hearing Aid Market, Europe, 2007 – 2017 (euro M) .. 46

Chart 3-4: Penetration Rates by Country, Hearing Aid Market, Europe, 2010 53

Chart 3-5: Leading Competitors, Wholesale Hearing Aid Market, Europe, 2010 .. 62

Chart 3-6: Leading Competitors, Retail Hearing Aid Market, Europe, 2010 69

Chart 3-7: Leading Competitors, Consolidated Hearing Device Market, Europe,

2010 .. 74

COUNTRY PROFILES .. 76

Chart 4-1: Country Statistics, Germany, 2010 .. 80

Chart 4-2: Country Statistics, France, 2010 81

Chart 4-3: Country Statistics, U.K., 2010 82

Chart 4-4: Country Statistics, Italy, 2010 83

Chart 4-5:

To order this report:

Surgical Equipment Industry: European Markets for Hearing Aids and Audiology Devices 2011

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