This comprehensive forecasts the enterprise LBS market in Southeast Asia to grow at a CAGR of 60.18% during the period 2016-2020.
Commenting on the report, an analyst from the research team said: The use of social networking sites such as Facebook, Twitter, and Flickr on mobile platforms is increasing rapidly worldwide. In addition, the use of LBS applications on smartphones is witnessing significant growth. Therefore, most of the handset manufacturers and LBS providers are developing applications that integrate location-enabled search with social networking sites. This integration helps users post updates on social networking sites with exact location information.
According to the report, an important factor driving growth in this market is the increasing adoption of proximity-based advertising. Proximity-based mobile advertising provides numerous opportunities for businesses and also improves customer experience and engagement. The ability of proximity-based advertising to provide relevant offers and information to people and to help companies track data regarding the consumers at different locations will lead to the strong growth of the enterprise LBS market in Southeast Asia during the estimated period.
What will the market size be in 2020 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?
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PART 01: Executive summary
PART 02: Scope of the report
PART 03: Market research methodology
PART 04: Introduction
PART 06: Market segmentation by technology
PART 07: Outdoor enterprise LBS market segmentation by application