Responding To Nespresso Club Members, Favorite Limited Edition Flavors Officially Added As Permanent Grand Cru Coffees

NEW YORK, June 10, 2013 /PRNewswire/ -- Nespresso, the worldwide pioneer and reference in premium, single-serve coffee, announces the relaunch of the brand's three most desired limited edition Variations to-date – Vanilla, Dark Chocolate and Caramel – now part of the permanent Nespresso Grand Cru coffee range for the first time. Re-introduced as Vanilio, Ciocattino and Caramelito, each offer a combination of pleasing natural aromas with a hint of flavor for a delicious tasting experience. Nespresso Variations are specially created to capture distinct taste profiles while creating new and exciting coffee experiences for Club Members with broad appeal.

"At Nespresso, we recognize and appreciate the popularity of and consumer demand for flavored coffees in the United States," said Frederic Levy, President, Nespresso USA. "This is one of the many reasons we have introduced three of our most popular flavored Variations to our permanent collection of Grand Cru coffees. We value feedback from our Club Members and are delighted to permanently offer them these rich flavors to further enhance their coffee experience."

Variations Profiles

The three flavored Variations are best served as an espresso. All boast a unique aromatic flavor profile for a variety of taste preferences.  

Vanilio - A balanced harmony between the rich and velvety aromas of vanilla and the mellow flavor of the Livanto Grand Cru. A blend distinguished by its full flavor, infinitely smooth and silky on the palate.

Ciocattino - Dark and bitter chocolate notes meet the caramelized roasted flavors of the Livanto Grand Cru. A rich combination reminiscent of a square of dark chocolate. 

Caramelito - The sweet flavor of caramel softens the roasted notes of the Livanto Grand Cru. This delicate gourmet marriage evokes the creaminess of soft toffee. 

For an enhanced coffee experience, consumers and Club Members can indulge in a selection of hot and cold coffee recipes to ignite the senses by going to www.nespresso.com/variations.

Availability

Vanilio, Ciocattino and Caramelito will be available starting June 10, 2013 at Nespresso Flagship Boutiques (New York, Miami, Boston, and San Francisco), Nespresso Boutique-in-Shop locations, through the Nespresso Club (1.800.562.1465) and at www.nespresso.com. A sleeve will sell for $7.00.

Holiday Variation

To celebrate the launch of the new permanent Variations, Nespresso Club Members can vote online for the highly-anticipated Holiday Variation for the first time in Nespresso Club history.

For a limited time only (June 10^th - June 26^th) at www.nespresso.com/vote, Club Members will have the opportunity to choose from:

Cioccorosso - The exquisite marriage of fragrant roasted Livanto Grand Cru coffee with delectable dark chocolate and refreshing red fruity notes.

Masala Chai - An aromatic mix of cinnamon, star anise and clove, reminiscent of the Indian Masala Chai enhances the cereal notes of the Livanto Grand Cru.

Liminto - The surprising harmony of Livanto Grand Cru and a bouquet of mint and lime notes that is as fresh as a summer drink.

The Nespresso Club favorite will be announced in November and will be available during the holiday season for a limited time.  

For more information please contact:
Christian Rizk
Nespresso
646.658.3812
[email protected]

Alexandra Schrecengost
Weber Shandwick
212.445.8108
[email protected]

About Nestle Nespresso SA
Nestle Nespresso SA is the pioneer and reference for highest-quality portioned premium coffee. Headquartered in Lausanne, Switzerland, Nespresso operates in almost 60 countries and has more than 8,000 employees. In 2012, it operated a global retail network of over 300 exclusive boutiques. For more information, visit the new Nestle Nespresso corporate website: www.nestle-nespresso.com.

SOURCE Nespresso