RetailNext Announces Strategic Alliance with StepsAway
Joint Solution Enables Retailers and Mall Operators to Better Target and Measure Personalized, Timely Promotions
SAN JOSE, Calif., Jan. 9, 2015 /PRNewswire/ -- RetailNext Inc., the worldwide leader in retail analytics for physical stores, today announced an expansion of its industry-standard platform with a new strategic alliance with StepsAway, a market-first, in-mall mobile retail solution provider offering shoppers smartphone access to hyperlocal in-store deals.
Real-time data from RetailNext's retail analytics platform and StepsAway's mobile retail solution will allow retailers to target and deliver timely, relevant promotions and then measure the redemption and conversion related to both mall and store traffic. The planned RetailNext and StepsAway solution will not only deliver retail clients recommended promotions based on changing environmental factors or in-mall/in-store shopping behavior, but then return shopper interaction data back into the platform, allowing future promotional messages to be further refined.
"RetailNext's in-store analytics platform continues to innovate and break new ground," said Arun Nair, Chief Technology Officer and co-founder of RetailNext. "As such, it has grown to be an industry-standard platform, and RetailNext is perfectly positioned to enable and integrate third-party, value-added solutions to expand upon a centralized platform in order to better serve our customers and their shoppers."
RetailNext will showcase its platform, the StepsAway mobile solution, and a variety of other partner applications during the National Retail Federation's annual The BIG Show in New York City, January 11-13, in booth #3153.
"We are thrilled to collaborate with RetailNext in offering retailers the opportunity to transform their powerful analytics data into transactionally targeted and timely promotional offers for increased on-the-spot sales," said Allan Haims, CEO of StepsAway. "As mobile now plays a pivotal role in all stages of consumer purchase decisions, this partnership extends retailers' ability to influence shoppers with the right information and deals when they are closest to the point of sale."
"Analytics offers deep insights into what is happening in and around the store," added Nair. "Enhanced value is delivered when the platform and its partner applications, like StepsAway, allow data to be instantly operationalized and proactively acted upon to better manage the business."
About RetailNext
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 160 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.
RetailNext measures the behavior of more than one billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, CA, RetailNext is a growing global brand operating in 40 countries. For more information, please visit www.RetailNext.net.
About StepsAway
StepsAway, Inc. is a market-first, in-mall mobile retail solution offering shoppers smartphone access to hyperlocal in-store deals - driving more brick-and-mortar transactions. StepsAway empowers mall owners to increase sales per square foot and gives retailers an innovative way to reach and influence on-property consumer purchase decisions. Consumers access StepsAway –SAMobile™ – via a web-based mobile app upon signing onto a retailer or mall's Wi-Fi network and then peruse deals offered on premises. StepsAway is a privately held company with offices in Los Angeles and Los Gatos, California. For more information, visit www.StepsAway.com.
RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.
StepsAway, Inc. and StepsAway are trademarks of StepsAway, Inc. in the United States.
SOURCE RetailNext
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