RetailNext to Showcase Leading In-Store Retail Analytics Platform at Shop.org 2015 Digital Summit
Shopper Analytics Drive Industry Changes and Lead to New Metrics for Retail 2020 and Beyond
SAN JOSE, Calif., Sept. 25, 2015 /PRNewswire/ -- RetailNext Inc., the worldwide expert and leader in retail analytics for brick-and-mortar stores, will demonstrate its market leading advanced analytics platform at the National Retail Federation's annual Shop.org Digital Summit, held October 5-7 at the Pennsylvania Convention Center in Philadelphia.
"The changes occurring in the retail industry are directly reflected in the changes we're seeing in the Shop.org Digital Summit and even further elevate its importance to our industry," said Marc Dietz, chief marketing officer at RetailNext. "What started originally as an e-commerce event has evolved to include, even feature, brick-and-mortar retail as the industry continues to adapt to today's shopper and her new, circuitous shopping journey that includes a true blend of digital and physical experiences."
RetailNext will be showcasing its full suite of in-store analytics solutions that connect the physical store with the digital shopping experience. Solutions for store operations, loss prevention, visual merchandising, and marketing on display will include new beacon- and Wi-Fi-based solutions for proximity marketing, advanced shopper path analytics, and shopper/sales associate interactions.
In addition to demonstrating its hardware-agnostic analytics platform at booth #1350, RetailNext will also present an Exhibitor Big !deas Session entitled, "Retail 2020: Metrics that Matter," Tuesday, October 6 at 3:30 pm EDT, facilitated by Shelley E. Kohan, vice president of retail consulting.
"In the not-so-distant past, retail was more of a dictatorship, with retailers and brands in the front leading the evolution, and shoppers acting as followers," added Kohan. "That's changing as today's newly empowered shoppers have wrested control and are creating a revolution which could be considered retail's largest disruption. Retailers are now accessing new data streams and revamping shopping experiences to meet the needs of their customers, and new metrics are emerging that center around the changing shopper journey."
Follow all the Shop.org activity on Twitter @RetailNext #shoporg15.
About RetailNext
The first technology platform to bring e-commerce style shopper analytics to brick-and-mortar stores and malls, RetailNext enables retailers to collect and correlate data from the broadest available set of data sources. More than 200 retailers and brands worldwide have adopted RetailNext solutions to glean the insights necessary to improve customer experience, increase same-store sales, reduce theft and eliminate unnecessary costs.
RetailNext measures the behavior of more than one billion shoppers per year by collecting data from tens of thousands of sensors in retail stores and analyzing trillions of data points annually. Headquartered in San Jose, Calif., RetailNext is a growing global brand operating in 50 countries. For more information, please visit www.retailnext.net.
RetailNext Inc. and RetailNext are trademarks of RetailNext Inc. in the United States.
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SOURCE RetailNext
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