RethinkFirst Acquires Joshin to Create First Fully Integrated Neurodiversity and Disability Support Platform

Combining intelligent tools and personalized support, RethinkCare empowers employers, families and caregivers with clinically validated resources, expert coaching and navigation to improve outcomes at work and at home.

NEW YORK, Aug. 19, 2025 /PRNewswire/ -- RethinkFirst, a company providing evidence-based solutions that support neurodiversity in the workplace and at home, today announced that it has acquired Joshin, a leading provider of disability and neurodivergent support services. The move positions RethinkCare as an all-in-one platform for neurodiversity and disability support – combining high-tech innovation that leverages evidence-based and clinically validated approaches with high-touch human support and navigation.

"Joshin's personalized navigation and accommodations support will provide employees with additional resources," said Ben Semmes, chief executive officer at RethinkFirst. "Together, we're delivering a truly integrated experience, with navigation, coaching, skill building and content available in one place to support each employee and family's journey."

The combined RethinkCare and Joshin solution can be embedded directly into employer benefits strategies, seamlessly integrating with Employee Assistance Programs (EAPs), health plans and leave/accommodation processes. By addressing challenges early with proactive coaching, navigation and digital resources, employers can often reduce the need for formal accommodations. When accommodations are needed, it can help employees get them faster. This approach drives higher productivity, stronger retention and closes critical gaps in support for neurodiverse and disabled employees.

The RethinkCare platform offers solutions for professional resilience, parental success and personal wellbeing that incorporate evidence-based behavioral and mental health skills training for employees, including live consultations with experienced Board Certified Behavior Analysts (BCBAs) who support people with ADHD, autism and other conditions. The company also offers industry-leading workplace neurodiversity training courses and digital content to build skills for work productivity and overall wellbeing.

Joshin's best-in-class navigation, coaching and accommodations services will now be integrated into RethinkCare's platform, expanding access to personalized care pathways, provider matching, and expert guidance for families and employers. With a strong focus on autism, Joshin's approach provides the guidance that empowers individuals to ask the right questions, find the right providers and receive the right support, when they need it.

"We created Joshin because we personally lived the challenges of finding care and resources firsthand," said Melissa Danielsen, co-founder and CEO at Joshin. "Joining forces with RethinkCare allows us to expand the scope of our impact and advance our mission in ways we never imagined. We can now support even more families, caregivers and employers to build supportive and high-performing cultures."

Joshin executives Melissa Danielsen, Melanie Fountaine and Alexander Hansen will each serve in leadership roles at RethinkCare to support strategy, operations and technology.

Joshin has partnered with leading companies like Best Buy and Hearst to create supportive workplaces and better assist caregivers, managers and individuals. The impact is measurable – customers report cutting accommodation processes by an average of five weeks, boosting workplace productivity by 86% and saving more than 13 hours per week.

About Joshin
Built by and for the community, Joshin is an all-in-one support system for disability and neurodiversity. The platform connects employees, families, caregivers, and managers with expert coaches, therapists, and service providers, offering continuous support and care for all aspects of life. Partnering with organizations like Best Buy, Hearst and Dropbox, Joshin delivers proactive, workplace solutions for disability and neurodivergence through comprehensive coaching, personalized navigation, digital programs, and community support groups. Learn more at joshin.com.

About RethinkFirst
RethinkFirst is a global health technology company providing cloud-based treatment tools, training and clinical support to employers, educators, payors and behavioral health professionals. Rethink's award-winning solutions serve 11+ million employees worldwide, one-third of Fortune 100 companies, many of the country's largest public-school districts, and over 96,000 individual behavioral healthcare providers. Each of Rethink's award-winning solutions incorporates evidence-based protocols, workflow automation, and advanced data analytics to drive meaningful clinical outcomes and improved performance for customers and the communities that they serve.

For more information, please visit our Rethink website or for media inquiries email [email protected].

SOURCE RethinkFirst