RethinkFirst Appoints Eric Larsson as Chief Financial Officer

Seasoned financial executive brings deep domain expertise in guiding strategy with an
operational mindset

NEW YORK, Oct. 7, 2025 /PRNewswire/ -- RethinkFirst, a leading global health technology company and solutions provider in behavioral health and neurodiversity, today announced that it has named Eric Larsson as chief financial officer (CFO). A seasoned financial executive, Larsson brings more than two decades of experience across public and private software and technology companies.

"Throughout his career, Eric has built a reputation for translating complex financial data into actionable insights, partnering with teams at all levels and scaling fiscal processes in fast-growing environments," said RethinkFirst CEO Ben Semmes. "His deep domain experience in guiding financial strategy and reporting, combined with an operational mindset, makes him an excellent fit as we continue our exciting growth path in support of our customers and the community at-large."

Prior to joining RethinkFirst, Larsson served as CFO at SecurityScorecard, where he led financial strategy and operations. He previously held senior finance roles at Kaseya, provider of AI-powered IT management and cybersecurity software. There he rose to executive vice president of Finance from senior vice president and head of Financial Planning & Analysis and was focused on aligning financial planning with the company's aggressive growth objectives. Earlier in his career, he held senior finance roles at NICE/NICE Actimize and IBM Cloud.

"I'm honored to join RethinkFirst at such a pivotal moment in its journey," Larsson said. "I look forward to partnering across the organization to drive financial strategy that supports sustainable growth, operational excellence and lasting impact."

Larsson earned a Bachelor's degree from Fordham University and a Master in Business Administration in Finance from the University of Notre Dame.

About RethinkFirst 
RethinkFirst is a global health technology company providing cloud-based treatment tools, training and clinical support to employers, educators, payors and behavioral health professionals. Rethink's award-winning solutions serve 11+ million employees worldwide, one-third of Fortune 100 companies, many of the country's largest public-school districts, and over 96,000 individual behavioral healthcare providers. Each of Rethink's award-winning solutions incorporates evidence-based protocols, workflow automation, and advanced data analytics to drive meaningful clinical outcomes and improved performance for customers and the communities that they serve.

For more information, please visit our Rethink website.

SOURCE RethinkFirst