Revolutionizing the World of Expression

NEW YORK, Nov. 8, 2010 /PRNewswire/ -- The world's leading electronic greetings website, www.123greetings.com has launched a creative platform titled 'Studio' (http://studio.123greetings.com) to promote and market self expression.

'Studio' is a brand new concept that integrates creativity and expression on a readymade platform that reaches out to 91 million visitors across 192 countries. It facilitates users to express their art by creating electronic greetings cards from photographs, videos, paintings, music, poems or any other articulation and posting them on the 123Greetings platform.

The e-card, upon approval, is prominently displayed alongside the website's own e-cards. Visitors to the website can send these e-cards to friends and family. They can also rate and comment on them. It is simple and easy, and takes less than 5 minutes to get up and running.

Once users start sending these e-cards, the artist rises up the leader board. 'Studio' has a system that tracks the number of people who view a card and how many are using them, with the statistics made available to the artist.

In launching 'Studio', the website has gone one step ahead in social networking. Arvind Kajaria, Founder, 123greetings.com, explains the concept: "Whether a professional artist or an amateur hobbyist, there is an inherent artist in all of us.  Since art seeks expression and appreciation, we often seek out platforms for exhibiting our works. Existing platforms like social networking sites, blogs and offline exhibitions either have a limited audience or incur a huge cost. With 'Studio', we are providing anyone with artistic ability a readymade audience. If a member posts something that has wide appeal, his creation will get an immediate recognition."

"The highlight of the 'Studio' is that the creator will own the copyright. Based on the popularity of the artwork, prospective buyers may buy the artwork and enable the artist to make money as well," he elaborates.

123Greetings Studio works as a platform for artists, designers, writers, musicians and also the untapped, unsung artist that exists in every human. A member can share his or her artwork with users from around the world in the form of e-cards. Members can market their e-cards through blogs, use them as virtual calling cards, or show them as a part of their portfolio to potential clients or employers. 'Studio' promises to be an ideal and fruitful place to channel one's creativity.

About 123Greetings:

123Greetings is the world's leading online destination for human expressions reaching over 91 million unique users annually. Drawing from its tag line "Giving Life to your Expressions" the service inculcates a sense of personalization that relates to the users on an emotional level. Its offering of over 20,000 greeting cards covers a mix of 3,000 seasonal & everyday categories. Its applications & widgets for social networks & blogs allow users ubiquitous access across multiple devices and platforms.

SOURCE 123Greetings