NEW YORK, March 15, 2016 /PRNewswire/ -- RevTrax®, a marketing technology and data analytics company that optimizes marketing investments across online and offline channels, today announced that Jim Tobolski is joining the RevTrax executive team as EVP, Sales & Customer Success after an 8-year tenure at Experian Marketing Services. Jim brings a wealth of expertise in new business development, sales force development, client retention and leadership coaching.
Throughout his nearly 25-year career, Jim has built a reputation for delivering outstanding results and establishing long-term relationships. Most recently, Jim led the Client Development and Client Engagement team at Experian Marketing Services, where he was responsible for leading the Consumer Insights Sales and Service strategy, action planning and operational excellence.
Jim looks forward to applying his expertise to the RevTrax team.
"Marketers and promotions managers are increasingly realizing that they must better understand and implement one-to-one personalization for best results in digital promotions campaigns to increase foot-traffic in stores. I am incredibly excited to join the RevTrax team, and to deliver its tailored solutions to brand and retail marketers who will benefit immensely," said Jim.
"As RevTrax continues its upward trajectory, we continue to invest in top-notch staff who understand both the needs of our clients and the ever-changing habits of CPG and retail consumers as well," said Jonathan Treiber, CEO and Co-Founder, RevTrax. "I have no doubt that Jim will succeed in articulating our value proposition to current and future clients."
RevTrax is the only one-to-one digital promotions company that leverages shopper intelligence to deliver smart coupon offers. Our omnichannel solutions measure the impact of digital marketing on in-store sales by providing actual transaction-based attribution metrics. Marketers deploy RevTrax solutions across devices and channels including display, social, email and search. RevTrax is practically innovative yet sublimely disruptive; continually pursuing scalable ideas that create client value, enhance customer engagement and build our shopper database. The company's evolution will always leverage its proprietary technology and database assets to optimize marketing investments. Founded in 2008, RevTrax is based in New York City and was highly rated in Crain's 'Top 100 Best places to work in New York City'.
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