NEW YORK, Jan. 11, 2016 /PRNewswire/ -- RevTrax (http://www.revtrax.com/), a digital promotion intelligence platform, today announced that it has become a Silver Partner in Oracle PartnerNetwork (OPN) program. By attaining Silver level membership, RevTrax will benefit from the ability to create technology solutions for CPG and retail clients to leverage path to purchase and offline consumer data to create targeted digital marketing opportunities across Oracle Marketing Cloud. This increased level of personalization will give clients the capability to leverage their in-store promotion data to create advertising with increased consumer relevance and track the resulting in-store sales.
"We are thrilled to be an OPN member, and believe that the bridge we are creating between digital engagement and brick and mortar sales will create major opportunity for the CPG and retail markets," said Seth Sarelson, Co-Founder and Chief Operating Officer of RevTrax. "A relationship that combines precision targeting across Oracle Marketing Cloud with offline attribution at a transactional level can be a win for all stakeholders."
With its Silver status, RevTrax receives the ability to develop, sell and implement Oracle's 1-Click product portfolio. For more information about the benefits of becoming an OPN Silver level partner, please visit: http://www.oracle.com/us/partnerships/index.htm
Marketers work with RevTrax to discover and measure digital promotion performance data – to quantify digital marketing's impact on in-store sales. RevTrax's scalable enterprise solutions provide promotion intelligence across all online channels and devices. Founded in 2008, RevTrax is headquartered in New York City.
About Oracle PartnerNetwork
Oracle PartnerNetwork (OPN) Specialized is the latest version of Oracle's partner program that provides partners with tools to better develop, sell and implement Oracle solutions. OPN Specialized offers resources to train and support specialized knowledge of Oracle products and solutions and has evolved to recognize Oracle's growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to differentiate through Specializations. Specializations are achieved through competency development, business results, expertise and proven success. To find out more visit http://www.oracle.com/partners.
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