Rexam Teams with Didit to Enhance Prescription Drug Compliance

Sep 14, 2011, 10:07 ET from Rexam

PERRYSBURG, Ohio, Sept. 14, 2011 /PRNewswire/ -- In an effort to boost prescription drug compliance, Rexam Prescription Products has joined with Easy Way, LLC, to help promote the Didit® – one of the world's leading tools to help eliminate the guesswork and confusion of taking prescription medications.

(Photo:  http://photos.prnewswire.com/prnh/20110914/CL67388 )

Didit is a simple device that sticks to any prescription container. Consumers simply take their medication and then push down the tab for that day to keep track. It's completely reusable as the tabs can be reset weekly or daily and the Didit can be transferred from one container to another.

"We are pleased to support this product in its efforts to improve prescription compliance," said Pat O'Connell, VP, Sales and Marketing, Prescription, Rexam Healthcare. "It's another example of our ongoing efforts to deliver packaging solutions that address industry issues and add product and service value.  It is also a clear representation of our business objective: "We Put Patients First."

Rexam and EasyWay will be promoting these products at the upcoming National Community Pharmacists Association (NCPA) Annual Convention and Trade Exposition in Nashville, Tenn., October 8-13.

About Rexam

Rexam's vision is to be the best global consumer packaging company. We are one of the largest beverage can makers in the world, and a major global player in rigid plastic packaging. We are business partners to some of the world's most famous and successful consumer brands as well as young, entrepreneurial start-ups. We offer a broad range of packaging services and solutions for different industries, using different materials and technologies. Three things characterize us – leadership in our industry, our commitment to innovation and our passion to deliver exceptional value. Rexam's sales from ongoing operations are approximately 4.96 billion pounds Sterling. We employ some 22,000 people in more than 20 countries and are a member of the FTSE 100. Rexam's ordinary shares are listed with the UK Listing Authority and trade on the London Stock Exchange under the symbol REX. For further information, visit Rexam's website at www.rexam.com.

About EasyWay LLC

EasyWay LLC is dedicated to finding easier ways to manage everyday living, and more specifically, how to have healthier lives through compliance. The unique and patented Didit® is available through two of the three largest pharmaceutical distributors in the United States, Cardinal Health and McKesson. We are proud to be partnered with the premier vial manufacturer on our compliance campaign, Rexam. We've been featured on several news and television programs, including Emmy winning, The Doctors TV show. We are committed to new and innovative ways to improve compliance. For further information, visit www.theDidit.com. For press and educational videos, please visit www.theDidit.com/diditontv.html.

Contact:

Jamie McDaniel


567-336-7320



SOURCE Rexam



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