R/GA Named Global Digital Agency of Record for Unilever's Deodorant Business

NEW YORK, Feb. 21, 2012 /PRNewswire/ -- R/GA, the Agency for the Digital Age®, is pleased to announce that it has been appointed global digital agency of record for Unilever's leading deodorant brand, Rexona. The agency will be responsible for the comprehensive digital strategy across Rexona's global portfolio including Degree, Rexona and Sure.  R/GA has also been added to Unilever's esteemed global digital roster and in addition to Rexona, will be working with other leading consumer brands including Impulse.

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Unilever's leading personal brand category includes some of the most well known names in the marketplace, all of which are recognized and respected around the world. The company's personal care portfolio operates on the promise of helping consumers look good and feel good – and in turn get more out of life.

"We see digital as critical to maintaining the on-going success of the Rexona brand. So it was very important that we partnered with the right people when it came to devising our global digital communications strategy for 2012, and beyond," said Rexona Global Director Mariano Sampietro. "Drawing on its worldwide network, R/GA has the right blend of creativity, technology expertise and knowledge of our key markets to help continue to take the Rexona brand forward. We are delighted to be working together."

R/GA will leverage its diverse international footprint to deliver digital campaigns and long-term digital platforms, which will serve to strengthen the connections between the brands and their consumers. The agency will activate multi-disciplinary teams in New York, San Francisco, London, Singapore and Sao Paulo, all collaborating and contributing to a wide-range of duties.

"Unilever is home to some of the world's most renowned brands. They have a rich history and heritage of serving consumers around the world for more than 80 years," said Bob Greenberg, chairman, CEO, global chief creative officer at R/GA. "We've worked diligently to scale our global presence and are thrilled to be able to put our expert team to work for Unilever's leading deodorant business."

As a leader in digital marketing, R/GA has a deep legacy in the creation of award-winning products and services that redefine the way brands communicate with their constituencies.  Platform development, an integral part of what R/GA will be handling for Unilever's deodorant business, has been a key factor in helping the agency forge meaningful new relationships with leading brands around the world.

About R/GA

R/GA is a full-service agency that transforms the way people interact with brands. Founded in 1977, R/GA has been heavily awarded for its work in film, television, and digital advertising, including online and offline, across mobile, retail, social, technology, and creative. The agency has more than 1,000 employees globally, with offices in New York, Chicago, San Francisco, London, Sao Paulo, Buenos Aires, Stockholm, and Singapore. R/GA is part of The Interpublic Group (NYSE: IPG), one of the world's largest advertising and marketing services organizations. For more information on R/GA, please visit us on Facebook (http://www.facebook.com/rga) and Twitter (http://twitter.com/rga).

SOURCE R/GA