Rheem® Launches "Engineered for Life" Brand Evolution and Celebrates a Century of Excellence at 2025 AHR Expo

Rheem®, Eemax®, Friedrich®, HTPG®, IBC™, Nordyne® and Raypak® Feature Sustainable, Groundbreaking Solutions at Booth 2343

ATLANTA, Feb. 11, 2025 /PRNewswire/ -- Celebrating a century of excellence, innovation, and ingenuity, Rheem®, a leader in the water heating and HVAC/R industry, with manufacturing facilities in 88 countries, will showcase the culmination of 100 years of engineering at the 2025 AHR Expo. Rheem's family of 50 global brands — including Rheem Heating & Cooling, Rheem Water Heating, Eemax®, Friedrich®, HTPG®, IBC™, Nordyne®, and Raypak® — will present a range of dependable, cutting-edge, and environmentally friendly product options designed for commercial and residential use.

Today, Rheem CEO Chris Peel, joined by the company's customers, partners, and employees, kicked off this major milestone event. As hundreds of attendees rallied together to toast to 100 years, Peel unveiled Rheem's newly launched brand evolution, "Engineered for Life." Synonymous with remarkable, reliable, and resilient products designed for everyday life, the branding update reflects Rheem's 100-year legacy. With more than 500 active patents, in addition to revolutionary products, Rheem is known for a century of strong, meaningful collaboration with customers and partners.

At Rheem's booth, 2343, show attendees can join in the festive atmosphere, while enjoying giveaways and discovering a range of product solutions ideal for many applications. Rheem will also host a number of on-trend discussions within the booth from commercial advancements and engineering for new regulations to the latest on heat pumps and decarbonization. Moreover, visitors to the booth can learn about Rheem's sustainability achievements, including attaining zero-waste-to-landfill status and training more than 600,000 plumbers, contractors, and key influencers on sustainable products and practices.

Additionally, at AHR Expo, Rheem representatives will be featured in two educational panel sessions:

• "The Wide World of HVAC/R: New Motivations, EPA Regulations and Mapping the Path Forward" on Tuesday, Feb. 11 at 2:30 p.m.: Rheem's Vice President of Government Affairs Karen Meyers will delve into future predictions of HVAC/R.
• "Understanding Business Opportunities Based on Your Region" on Wednesday, Feb. 12 at 10 a.m.: Rheem's Vice President of Residential Business Development, U.S. Air Conditioning, Randy Roberts will share perspectives on the push surrounding multi-trade contracting for businesses in North America.

Products on display include:
Rheem Heating & Cooling:

• Residential:
  • Rheem® Endeavor® Line Prestige® Series Universal Heat Pump (RD18AY)
  • Rheem® Endeavor® Prestige® Series Gas Furnace (R98MV)
  • Rheem® Classic® Plus iR Packaged Gas Electric (RGEAYC)
• Commercial:
  • Rheem® Renaissance™ Packaged Units

Rheem Water Heating:

• Residential:
  • Rheem® ProTerra® Hybrid Electric Heat Pump Water Heater
  • Rheem® 50-Gallon Maximus® Condensing Tank Water Heater
  • Rheem® IKONIC™ Condensing Tankless Gas Water Heater
• Commercial:
  • Rheem® IKONIC™ Commercial Tankless
  • Rheem® Triton® Family

Eemax:

• Eemax® LavAdvantage™
• Eemax® Accumix™ II Cutaway

Friedrich:

• Residential:
  • Friedrich® Floating Air™ Ductless Mini-Split
  • Friedrich® Breeze™ Universal Heat Pumps
• Commercial/Hospitality:
  • Friedrich® FreshAire® PTAC
  • Friedrich® Vert-I-Pak®

HTPG: 

• HTPG® EcoNet® Enabled Unit Coolers

IBC:

• IBC SFC Superflow™ Combi
• IBC SFT Superflow™ Tankless
• IBC Superflow™ High Efficiency Condensing Boiler

Nordyne:

• Intertherm®
  • Intertherm® E7 Series Electric Furnace
• Maytag®
  • Maytag® M1200 Series High-Efficiency Heat Pump

Raypak:

• Raypak® XVers® + KŌR™

Rheem's family of brands is proud to return to the AHR Expo to continue strengthening its relationships with customers, suppliers and contracting partners while commemorating 100 years within the industry.

For more information on Rheem products, visit www.rheem.com and to learn more about Rheem's centennial celebration, visit www.rheem.com/100.

About Rheem®
Founded in 1925, Rheem Manufacturing is a global leader committed to delivering innovative products that save energy and support a more sustainable future for heating, cooling, water heating, pool & spa heating and commercial refrigeration products and solutions. Rheem is America's #1 water-heating brand with products available in more than 80 countries. Paloma Co., Ltd. of Nagoya, Japan, acquired the iconic Rheem brand in 1988, and today the company's portfolio of premium brands include Rheem®, Ruud®, Friedrich®, Raypak®, Nordyne®, Sure Comfort®, WeatherKing®, Eemax®, Richmond®, IBC™, Intergas®, Splendid®, Solahart®, EverHot®, and MHG™, as well as commercial refrigeration brands Russell®, Witt®, ColdZone® and Kramer®, which are part of the Heat Transfer Products Group (HTPG®) division.

SOURCE Rheem