Distribution Arm of Riboli Family Wines Evolves Its California Business Model to Ensure Multi-Generational Family Legacy Through Cultural Alignment and Team Integration
LOS ANGELES, May 8, 2025 /PRNewswire/ -- Riboli Family Wines, owners of the iconic San Antonio Winery since 1917, today announced an expanded relationship with Breakthru Beverage Group for their distribution across California. This landmark decision transitions the company's California operations from a supplier-distributor model to a supplier-only focus, marking a significant evolution in the company's 108-year history.
"As stewards of a multi-generational family business, our primary responsibility is to ensure Riboli Family Wines continue to thrive for future generations," said Steve Riboli, President and 3rd Generation Family Owner. "This partnership with Breakthru Beverage Group—another family-led organization that shares our values and vision—positions us to adapt to California's evolving market while honoring our heritage."
The cultural alignment between the two organizations represents a pivotal factor in this decision. "After extensive evaluation, we found in Breakthru a distribution partner whose corporate values and family-oriented culture mirror our own," noted Riboli. "This cultural compatibility was essential to ensuring a smooth transition for our team members and the continued excellence our customers expect."
The transition will take place over the next 30-60 days. During this period, the Riboli Family is committed to supporting its California sales team members through the change, with Breakthru actively folding in team members from Riboli's extensive California operations. "We recognize the profound impact our team members have had on building our success and culture," said Paul Roberts, SVP Sales. "This expanded relationship with Breakthru creates exceptional growth and development opportunities for our talented staff within a larger organization while preserving the family-focused environment they value."
This strategic realignment comes in response to shifting industry trends and consumer preferences in California. With deep roots in the California market, Riboli Family Wines sought a partner who could help create new opportunities for employee growth and career advancement while maintaining the quality and service standards established over generations.
"Breakthru Beverage Group is excited to unite with Riboli and be a part of the inspiring, century-long success story of the Riboli Family with our California associates and customers," said Kevin Roberts, EVP & Chief Commercial Officer. "Riboli's impressive reputation, rooted in a high standard of excellence in their people, relationships, and portfolio, mirrors the very qualities we champion at Breakthru."
"For more than a century, our family has adapted to changing markets while staying true to our values," added Steve Riboli. "This move represents our commitment to ensuring that Riboli Family Wines remains a family-run company for generations to come, while providing our valued team members with enhanced opportunities to grow and develop their careers in an organization that shares our commitment to excellence."
ABOUT RIBOLI FAMILY WINES
Riboli Family Wines, family-owned since 1917, celebrates over a century crafting award-winning wines. Winner of Wine Enthusiasts' 2018 "American Winery of the Year", Riboli Family Wines includes the Riboli Fine Wine division including CA estate-based brands from the family's 2,000 acres of sustainably farmed vineyards and Imported wines representing family-owned producers committed to sustainable and organic practices. In addition, the family owns Stella Rosa®, the #1 Import Brand in the US. With an affinity for business and innovation, the 3rd and 4th generations of the Riboli Family lead the industry and push the boundaries of winemaking and the wine experience. For more information, please visit www.riboliwines.com.
ABOUT BREAKTHRU BEVERAGE GROUP
Breakthru Beverage Group is one of the leading beverage wholesalers in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than $8.6 billion in annual sales and a team of 9,500 dedicated associates. The company delivers world-renowned beverage brands to the doorsteps of North America's retail, convenience, bar, and restaurant businesses, and has been named a "U.S. Best Managed Company" for three years in a row. For more information, visit www.BreakthruBev.com.
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SOURCE Riboli Family Wines
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