Riboli Family Wines Launches Ready-to-Serve Negroni and Vermouth Spritz

The Fourth-Generation Italian Winemakers Expand Its Spritz Del Conte Portfolio, Including Vermouth and Negroni Options

LOS ANGELES, May 15, 2025 /PRNewswire/ -- Riboli Family Wines, family-owned and operated since 1917 and best known for Stella Rosa^® wines and spirits, today announced the launch of Negroni Spritz and Vermouth Spritz. The two new SKUs are a part of the family's Spritz Del Conte collection, building upon the Italian winemakers' legacy in authentic, on-trend flavors and ready-to-serve convenience. Produced in Italy, Negroni and Vermouth Spritz were inspired by their place of origin and were designed to bring bar-quality cocktails to every gathering. These botanical-forward selections deliver innovative twists on Italian classics and are crafted for effortless enjoyment, without the need for mixing.

Spritz Del Conte Vermouth Spritz takes a traditional vermouth recipe and brings it to life in a spritz format. It can be customized with different garnishes like orange slices, olives, or herbs, allowing consumers to tailor it to their tastes. With its recent Best of Class Gold Medal victory for the 2025 Los Angeles International Wine Awards, Spritz Del Conte Negroni Spritz, better known as the Negroni Sbagliato, finishes strong with aromatic bitters and bold orange zest. At $14.95 a bottle, Spritz Del Conte delivers all the flavor and none of the restaurant markup.

Spritz continues to be the #7 ranked cocktail surpassing the Espresso Martini in the past 12 months (Source: CGA by NIQ Spritz surges in strong quarter for US On Premise cocktails), and the Riboli family is proud to offer vibrant Spritzes made for the spotlight with big flavor and no fuss, just right for your fridge or summer table. Serve them chilled, pour over ice, and you're ready to go.

"The Riboli family designed these flavor profiles for the generation of drinkers who want premium, low-effort cocktails that fit into on-the-go lifestyles," said Steve Riboli, President & CEO of Riboli Family Wines. "Our Gen Z and Millennial audiences crave authenticity, bold flavors and ease of use without sacrificing the craft. These new innovations bring two of the most iconic Italian drinks into convenient, portable formats that are perfect for any moment that deserves a touch of La Dolce Vita."

Spritz Del Conte is offering consumers the chance to win curated giveaway sets designed to fully immerse them in the summer Spritz lifestyle. And for those new to the scene, discover your perfect Spritz Del Conte flavor match! Take the fun and easy quiz today at Spritzdelconte.com. 

Spritz Del Conte is priced at $14.95 and available as a 750ml bottle at major retailers in select states, and growing rapidly. For more information, visit our website at Spritzdelconte.com and follow us on Instagram at @spritzdelconte.

More about Riboli Family Wines
Riboli Family Wines, family-owned since 1917, celebrates over a century crafting award-winning wines. Winner of Wine Enthusiasts' 2018 "American Winery of the Year", Riboli Family Wines includes the Riboli Fine Wines division including CA estate-based brands from the family's 1,800 acres of sustainably farmed vineyards and Imported wines representing family growers committed to sustainable and organic practices, as well as Stella Rosa^®, the #1 Import Brand in the US. With an affinity for business and innovation, the 3rd and 4th generations of the Riboli Family lead the industry and push the boundaries of winemaking and the wine drinking experience. For more information, please visit www.riboliwines.com.

PRESS CONTACT:
Veronica Carrion
FINN Partners for Riboli Family Wines
[email protected] 

SOURCE Riboli Family Wines