Richardson Adds Dario Priolo as Chief Strategy Officer to Drive Greater Customer Value and Satisfaction

Apr 20, 2012, 11:35 ET from Richardson

PHILADELPHIA, April 20, 2012 /PRNewswire/ -- Richardson, a global sales training and performance improvement company, today announced that Dario Priolo has joined the company as Chief Strategy Officer. Priolo has over 20 years of experience selling and delivering complex solutions to sophisticated clients. Over the past 11 years, he has engineered complete transformations of three marketing organizations in global, multi-channel companies. He is an expert in all aspects of marketing strategy, sales and marketing integration, sales force talent management, and sales channel development.

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Mr. Priolo will oversee strategic initiatives that will ensure Richardson remains the undisputed leader in its industry and will report directly to Richardson's President and CEO David DiStefano. Priolo will also work closely with clients in an executive sponsor role to contribute to their ongoing success to drive sales effectiveness.

"We are thrilled to have Dario join our team at this important time and in this critical position," said David DiStefano. "Buyer behavior continues to significantly change, and sales organizations find themselves ill-prepared to adapt. More than ever, our clients are looking to Richardson to help them achieve business outcomes. Dario has a long track record and a unique set of skills, knowledge, and experience to help us deliver valuable insights and actionable solutions through innovation in order to support our clients' achievements of their goals."

"I've always been impressed by Richardson's commitment to quality and client success," said Mr. Priolo. "We have an incredible foundation from which to grow, and I'm excited about working with David and the team to realize our vision."

Prior to joining Richardson, Dario was Chief Marketing Officer of Profiles International, a global human resources technology company. He was also an Executive Vice President at Miller Heiman and a Division Director at the Hay Group, a global human resources consulting firm. Dario has an MBA from the Wharton School of the University of Pennsylvania and an undergraduate degree in engineering from McGill University.

About Richardson
Richardson ( is a global sales performance company that helps leading organizations improve sales results. We do this in three ways. We analyze the structure and talent of your sales force, we train and develop your sales team, and we continue that development through coaching and reinforcement. We equip your sales leaders and sales force with the skills and strategies they need to win in today's complex selling environment. What is unique about Richardson is how we create truly customized solutions that change behavior and provide measurable results.

SOURCE Richardson